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Oh how we love Video of the Week time on the Identity blog. It gives us an excuse to sift through all the nonsensical and wacky videos on the Internet to find one worthy of donning the treasured Video of the Week title. Although some of us, [cough] Brandon Chesnutt [cough], spend way too many weekly hours outside of Video of the Week searches watching ridiculous YouTube videos!

This very intentionally corny recruiting video features Twitter employees showing off all the reasons why you should want to work for the company. The sad thing is, real videos like this exist, and the people who created them truly think they are a masterpiece. Scary.

Enjoy a little HR humor from the Twitter flock (can’t take credit for that pun – it’s in the video), and have an awesome weekend!

Corporate annual meetings are a great opportunity for executives to share important messages that are part of their overall communications strategy. All too often, companies look at these meetings as solely an opportunity to update their employees about goals, numbers and the fiscal focus for the year ahead, while communications is left in the dust. That unfortunate, shortsighted approach creates a visible missed opportunity that will leave a gaping hole in the internal communications program for the year ahead.

Dizzy Gillespie famously said of his work in jazz music, “It’s taken me all my life to learn what notes not to play.” Such is the art of jazz improv, and such is the art in writing copy for marketing materials.

Happy Friday! It’s dreary and slushy in Detroit, so we need a fun video for an afternoon pick-me-up.

This is an oldie, but a goodie. Little Kaylee has to blow out her birthday candle to make a wish, but she’s having a tough time. She certainly is determined, though! Maybe a little too determined, because I feared she would pass out before the video ended! Take a look, and enjoy a chuckle. Kids make for such good YouTube content, don’t they???

November 5, 2011 was a watershed moment in the financial industry. After years of consumers fleeing community banks and credit unions for Bank of America, Chase and other mega-banks, Bank Transfer Day marked the arrival of the “Bank Local” movement.

This is a story that reaches beyond the financial sector to encapsulate the demand for local, original and unique retail and service options across all industries. The space lends itself to those who invest in their communities and are not afraid to be vocal in creating and publicizing their niches.