Archive for February, 2008

Last One Out of Michigan…

Posted on February 15th, 2008 in Public Relations

…please hire more PR help! It’s not easy being a company trying to manage a message that constituents don’t want to hear. Volkwagen is the latest example of a large, seemingly suited-to-its-environment, company to leave the state of Michigan, and Michiganders are taking the news pretty hard. So much so, that Volkswagen is looking for [...]

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Defying Chicken Little

Posted on February 14th, 2008 in Public Relations

It struck me as I attended a recent convention of the nation’s homebuilding industry, the International Builders Show in Orlando, how the powers of persuasive PR can become so critical to corporate wellness. The housing market is certainly foremost in our minds when thinking of the current challenges facing our economy, and the tension was [...]

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