If you’ve heard the expression “viral marketing,” but don’t really fully understand what it is, this video will help. No, really it will. Prediction: You will soon see on or in the national news a story about “Rick Rolling.” Think about the countless videos and links you get forwarded on a daily basis. Before you [...]
“It’s a strange world you live in.” This quote came to me from a client recently, commenting on the hurry-up-and-wait (or is it wait-and-hurry-up?) nature of our business as it relates to dealing with the media. It struck me as interesting, as this was coming from a man who is the president of a firm [...]
Two noteworthy press conferences today: The City of Detroit formally charging the Mayor of Detroit with perjury and obstruction of justice, among other counts, and the Mayor’s press conference responding to the charges. The first was delivered by Kym L. Worthy, the Wayne County prosecutor. The prepared remarks were perhaps too long, but they served [...]
How is it that some companies can take a 3-5 year approach when it comes to setting growth goals, yet cannot look past the next quarter when comes to marketing? Marketing is a process, not an event. It should be strategic and carefully executed. If you are planning to start a newsletter, but are expecting [...]
…you should be working! If you’re not working, you should be playing hooky to watch basketball! Happy Hoops Season!
