Dan Greenfield has a great post on his blog detailing how CBS utilized Facebook as a buzz-building, community-enriching medium for March Madness. “CBS Sports has done a terrific job in using its Facebook page to leverage the power of social media. Its Facebook bracket application is expected to engage millions of users, whether they are [...]
After an industry event on Web 2.0 held this past February in Detroit, I walked away with the “Five Cs” scratched into my notes. These driving forces behind the social media/Web 2.0 movement came courtesy of special guest speaker Michael Pranikoff, director of emerging media for PRNewswire. Content, Collaboration, Community, Conversation and Converged Services signify [...]
How do you counter a media narrative that seems to be irreversibly trending in a particularly negative direction? When a certain “group-think” approach to a given trend seems to become a self-fulfilling prophecy, how do you disseminate a message that runs counter to conventional wisdom? Put more clearly, I’m thinking specifically about the general media [...]
It really ISN’T easy being green. At least, it shouldn’t be. “Greenwashing” — the practice of falsely claiming to be “green” — presents the same risk inherent in any PR messaging, when that messaging is disconnected from reality. Savvy customers and potential business partners can smell perfidy a mile away. Of the 1,018 green-advertised products [...]
What is the city of Pontiac waiting for? The Silverdome has been empty for almost six years now (Ford Field was completed in August of 2002). And, countless bids have been offered to redevelop the old stadium into a number of viable destinations like racetracks, aquariums, retail and office centers, and even a convention center. [...]
