From Detroit Mayor Kwame Kilpatrick to now New York’s Governor Spitzer (and plenty in between: Larry Craig, Bill Clinton, New Jersey Governor Jim McGreevy, et. al.), it appears to be a new-century matter of course to conduct a press conference with the disgraced politician being flanked by the loyal wife. I understand from a PR [...]
Contrast that with the Detroit Pistons’ marketing efforts, for example. Palace Sports and Entertainment launched an aggressive marketing strategy when times were tough — right about the time that Joe Dumars assumed control of basketball operations. The strategy involved branding/identity (Goin’ to Work, reverting to traditional team logo and colors), customer attraction/retention (lower ticket prices, [...]
Being the avid Red Wings fan that I am, I find it interesting that in recent months, the Red Wings have turned up the heat on their efforts to “market” the team to fans, and it’s not just the “Fire on Ice” campaign that I am referring to. For years, the Red Wings were the [...]
…It’s not just for the gen-X set anymore. Smart companies are turning to Web 2.0 marketing disciplines to reach new audiences in a more targeted fashion, be they blogs, Facebook, LinkedIn, youtube, etc. Check out this outstanding video, for example, a video created by Baltimore-based real estate design firm, Development Design Group. Since their work [...]
And won’t that translate to more editorial space, and greater opportunity from an earned media standpoint, as well?
