I guess the moral of the story is, pitch the right story to the right person at the right time. Mass e-mails should be reserved for your friends who abhor chain mail and constantly tell you to cut it out. Even press releases have a limited time and place….announcing transactions or significant personnel makes sense, [...]
If you’re Public Relations professional, know what you’re doing, who you’re targeting, and be aware of the possibilites of what can happen if you don’t.
I caught a Blue Cross Blue Shield of Michigan commercial yesterday with former Detroit Tiger’s broadcaster Ernie Harwell. I noticed the web address “walkytalk.com” at the bottom of the screen. It sparked my attention, so I’ve just checked it out. Interestlingly enough, Blue Cross has launched a blog — with 90-year-old Ernie Harwell blogging! (About [...]
Coming from a background in marketing and PR, it becomes very difficult to look at any person’s explanations/excuses in the media without a critical eye. Adding that in with a background in celebrity PR makes it even harder to stomach some of these excuses. “Yeah, right,” comes to mind. All too often, people in the [...]
Oh, social media. Everyday it is something new. A new site, a new blog, a new way of communicating. The popularity of sites like Myspace and Facebook have made it easy for anybody to have their own forum to share whatever they want with the world. Here lies the question…what exactly is on your social [...]
