At Identity, we believe that, when it comes to advertising and graphic design, less is usually more. Keep the message singular and clear. Don’t clutter your art with conflicting and confusing messages. Your logo doesn’t necessarily need to cover the entire top of the page. It’s okay to maximize your message through the employment of [...]
Archive for August, 2008
More and more, it seems, professional sports teams are making an effort to brand themselves. We’ve seen a lot of this in Detroit, especially, and I suspect it’s true nationwide. The Detroit Red Wings and Detroit Pistons have been particularly successful in that regard, while other teams…not so much. The latest effort is that of [...]
I received some inspiration today from a recent post on the Wordles of popular pr blogs and how they compare/contrast. While Marc did an awesome job highlighting the similarities and differences between the blogs of PR, marketing and social media’s thought leaders, it got me thinking… How do the blogs of metro Detroit firms compare/contrast [...]
Posted on August 18th, 2008 in Web
According to this report, social media sites are still growing exponentially, but not in the States. While the U.S. market has grown slower than last year because of the high saturation of the market, the global market is doubling or more in popularity. For instance Facebook grew 153% this year and only 38% of that [...]
Posted on August 15th, 2008 in Public Relations
We can’t stress enough that when it comes to media relations both the right time and the right message are imperative to ensure a story resonates with the targeted media outlet. If a story isn’t obtaining the “desired” play, the timing may be off, or the message should be tweaked to become more relevant, more [...]
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