I can’t help but be mildly fascinated with the unfortunate John Edwards scandal, purely from a PR perspective, of course. On the one hand, it’s an interesting case study in crisis communications, with Mr. Edwards scheduling an exclusive interview with ABC News late on a Friday afternoon in order to get the story out on [...]
In the PR business, we are charged with effectively using words to communicate ideas and messages. Can you come up with the most frequently used words in five minutes?
In the days of DVR and Tivo when it’s possible to “skip” the commercials, some companies are getting more creative with their advertising budgets and targeting the tech-savvy audiences of this 2.0 world we live in. Last month, I saw this article in the Wall Street Journal introducing Vogue magazine’s Web-based reality series about the fashion [...]
I stand by my evaluation of the presidential candidates from a PR perspective. But for another, more recent, take, check out Advertising Age. I found this passage especially interesting, which draws a distinction between my generation and the current generation of young consumers: …Gen Xers required niche marketing: “If too many people liked something, it [...]
Fans of the Detroit Zoo have something to cheer about…the 80-year-old community destination will stay open. In the face of all the negative media in the city of Detroit and the country as a whole, it is great to see people eager to keep such a remarkable family destination in business. One company doing its [...]
