Pepsi is changing their look…again. It seems like Pepsi updates its logo and branding every 10 years or so….while Coca-Cola stays relatively consistent (unchanged, even). In my analysis, Pepsi is playing the part of second-fiddler quite aptly, always looking like the company trying to catch up to the leader of the pack…and that’s not necessarily [...]
Identity folks were live-tweeting the PRSA Conference in Detroit this weekend, which got some props from the PR Buzzsaw blog: Our own Brandon Chesnutt: Top takeaways from the SM release class – content = king, provide easily digestible new facts, use hyperlinks, embed videos/images. AND By posting SM releases on social bookmarking sites (technorati, digg, [...]
It’s finally here. Several ID team members attending, looking to network and learn. As someone once said, “It’s a great time in Detroit.” This should be actually true this coming weekend and week.
Behold: stop-action chess!
One of the most interesting uses of Twitter I have seen recently is @therealbritney. No joke. It’s Britney Spears on Twitter. Brit’s back in a big way. In the last few months, she has drawn former and die-hard fans back to her website and won their hearts again via social media networks like Twitter. Not [...]
