As businesses throughout the country tighten their advertising budgets, print publications are taking a big hit. Magazine page counts are shrinking and publications are getting lighter each month. According to the Newspaper Association of America (NAA), print ad sales have drastically declined, down 9.4% from 2006 to 2007 totals. Web ad sales, on the other [...]
Archive for November, 2008
Posted on November 21st, 2008 in Video of the Week
I give you: a flip-throw to the face! Carry on.
Posted on November 20th, 2008 in crisis management, Public Relations
Chapter 21 in our book of PR don’ts: Go to Washington with your hat out, asking for taxpayer loans, by way of your lavishly expensive corporate jets: There are 24 daily nonstop flights from Detroit to the Washington area. Richard Wagoner, Alan Mulally and Robert Nardelli probably should have taken one of them. Instead, the [...]
Posted on November 19th, 2008 in Public Relations
From the Council of PR Firm’s The Firm Voice, some interesting insights from Sir Martin Sorrell, explaining the reasons why PR is enjoying a renaissance in the last three years: First, the growth of social media, a natural territory for Public Relations Second, the unstoppable rise of China, India and other nations Third, the need [...]
This is also an interesting article, published in Harvard Business School’s Working Knowledge, which furthers the point: 3. Maintain marketing spending. This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at [...]
