A very intuitive client sent this to me earlier today. It speaks to the need to continue positioning your company even during a downturn — a sentiment confirmed by pundits across the business community, including the Harvard School of Business. There are peaks and valleys in the economy — and we’re certainly in a deep [...]
This has to sting a little. After 48 years, Pepsi is switching creative firms for branding and communications. NEW YORK PepsiCo is shifting lead U.S. creative duties on its flagship cola brand as well as Diet Pepsi from BBDO to TBWA\Chiat\Day, Pepsi said today. Major media spending on the Pepsi and Diet Pepsi brands exceeded $90 [...]
The Internet is about to run out of IP addresses. Huh?
…will you get such intellectual, high-minded analysis such as this: Live-action, Spanish-language Simpsons remake!
You can use this to explain the Web logs to your boss: Social networking sites “good for business” LONDON (Reuters) – Good news for workers addicted to Facebook, Bebo and MySpace — a British think-tank says bosses should not stop their staff using social networking sites because they could actually benefit their firms. The report [...]
