Still wondering how “new-fangled fads” like Facebook can help your business grow? These folks aren’t: When Rodney Brown, owner of The Shirt Box in Farmington Hills, sent a customer a message recommending a shirt he might like, he didn’t expect the note to result in an $800 sale. But that’s the power of Facebook.com, more [...]
To varying degrees, folks around the office have been talking a lot about “personal branding” these days. As the expression suggests, this is the business—and the art—of branding the individual, as opposed to (or in addition to) branding a company. A company may have a brand, but so too does/should the CEO of that company. [...]
Today was a proud day for the Western Michigan University Broncos. Today…in front of a huge crowd…dressed in arguably the worst colors in college sports…playing at the home of the worst team in the NFL…..the WMW Broncos did the impossible. They beat the Big 10. The beat the University of Illinois. They beat down everyone [...]
Why do I feel like an Ewok could jump out at any moment?
I’ve been chronicling in this space my foray into Web 2.0 tools such as Twitter, blogs, Facebook, etc. It’s been a learning experience, for sure. Two things I’ve quickly learned: 1.) these are powerfully connective tools, and 2.) handle with care. Regarding the former, I had a great experience with Twitter this week. A magazine [...]
