Comments on: Pepsi to Switch Ad Firms http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/ Leave a mark. Fri, 27 Jan 2012 18:39:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tom Nixon http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/comment-page-1/#comment-572 Tom Nixon Fri, 21 Nov 2008 01:06:06 +0000 http://identitypr.com/blog/?p=641#comment-572 Like I said. Agnostic. Like I said. Agnostic.

]]> By: Tom Nixon http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/comment-page-1/#comment-1904 Tom Nixon Fri, 21 Nov 2008 01:06:00 +0000 http://identitypr.com/blog/?p=641#comment-1904 Like I said. Agnostic. Like I said. Agnostic.

]]> By: Chris Heckman http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/comment-page-1/#comment-568 Chris Heckman Tue, 18 Nov 2008 18:40:56 +0000 http://identitypr.com/blog/?p=641#comment-568 Pepsi is totally to blame for everything. A history of questionable decisions have lead to where they are. And stopping a company from dealing with 2 aspects of the company but allowing them to continue to handle the others is dumb and evidence to Pepsi's lack of for sight. My job flavors my opinion of the subject and thus I focus on the look and the company that made that look. But in the end it is always the client's decision and they hold the blame no matter who that client is. The client makes that final call, they pull the trigger. Pepsi is to blame for its ugly look, no matter who actually made it. Pepsi is totally to blame for everything. A history of questionable decisions have lead to where they are. And stopping a company from dealing with 2 aspects of the company but allowing them to continue to handle the others is dumb and evidence to Pepsi’s lack of for sight.
My job flavors my opinion of the subject and thus I focus on the look and the company that made that look. But in the end it is always the client’s decision and they hold the blame no matter who that client is. The client makes that final call, they pull the trigger. Pepsi is to blame for its ugly look, no matter who actually made it.

]]> By: Chris Heckman http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/comment-page-1/#comment-1903 Chris Heckman Tue, 18 Nov 2008 18:40:00 +0000 http://identitypr.com/blog/?p=641#comment-1903 Pepsi is totally to blame for everything. A history of questionable decisions have lead to where they are. And stopping a company from dealing with 2 aspects of the company but allowing them to continue to handle the others is dumb and evidence to Pepsi's lack of for sight. My job flavors my opinion of the subject and thus I focus on the look and the company that made that look. But in the end it is always the client's decision and they hold the blame no matter who that client is. The client makes that final call, they pull the trigger. Pepsi is to blame for its ugly look, no matter who actually made it. Pepsi is totally to blame for everything. A history of questionable decisions have lead to where they are. And stopping a company from dealing with 2 aspects of the company but allowing them to continue to handle the others is dumb and evidence to Pepsi’s lack of for sight.
My job flavors my opinion of the subject and thus I focus on the look and the company that made that look. But in the end it is always the client’s decision and they hold the blame no matter who that client is. The client makes that final call, they pull the trigger. Pepsi is to blame for its ugly look, no matter who actually made it.

]]> By: Tom Nixon http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/comment-page-1/#comment-567 Tom Nixon Tue, 18 Nov 2008 16:51:07 +0000 http://identitypr.com/blog/?p=641#comment-567 Also, it was Pepsi who made the decision to rebrand all of their products, whether Arnell did it or whoever. There's where the real problem lies to begin with, discounting for a moment whether you like the new look(s). (Chris seems agnostic on this point.) Also, it was Pepsi who made the decision to rebrand all of their products, whether Arnell did it or whoever. There’s where the real problem lies to begin with, discounting for a moment whether you like the new look(s). (Chris seems agnostic on this point.)

]]> By: Tom Nixon http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/comment-page-1/#comment-1902 Tom Nixon Tue, 18 Nov 2008 16:51:00 +0000 http://identitypr.com/blog/?p=641#comment-1902 Also, it was Pepsi who made the decision to rebrand all of their products, whether Arnell did it or whoever. There's where the real problem lies to begin with, discounting for a moment whether you like the new look(s). (Chris seems agnostic on this point.) Also, it was Pepsi who made the decision to rebrand all of their products, whether Arnell did it or whoever. There’s where the real problem lies to begin with, discounting for a moment whether you like the new look(s). (Chris seems agnostic on this point.)

]]> By: Tom Nixon http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/comment-page-1/#comment-566 Tom Nixon Tue, 18 Nov 2008 16:48:25 +0000 http://identitypr.com/blog/?p=641#comment-566 There's no accounting for taste. Wait, I mean...we HAVE to account for taste, too. Pepsi simply doesn't taste as good as Coke, IMHO. So maybe that's why they'll always be number two. But they don't have to act like it. And flailing around with new branding and branding firms seems like they're acting like number two, which was kinda the point of my original post. There’s no accounting for taste. Wait, I mean…we HAVE to account for taste, too. Pepsi simply doesn’t taste as good as Coke, IMHO. So maybe that’s why they’ll always be number two. But they don’t have to act like it. And flailing around with new branding and branding firms seems like they’re acting like number two, which was kinda the point of my original post.

]]> By: Tom Nixon http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/comment-page-1/#comment-1901 Tom Nixon Tue, 18 Nov 2008 16:48:00 +0000 http://identitypr.com/blog/?p=641#comment-1901 There's no accounting for taste. Wait, I mean...we HAVE to account for taste, too. Pepsi simply doesn't taste as good as Coke, IMHO. So maybe that's why they'll always be number two. But they don't have to act like it. And flailing around with new branding and branding firms seems like they're acting like number two, which was kinda the point of my original post. There’s no accounting for taste. Wait, I mean…we HAVE to account for taste, too. Pepsi simply doesn’t taste as good as Coke, IMHO. So maybe that’s why they’ll always be number two. But they don’t have to act like it. And flailing around with new branding and branding firms seems like they’re acting like number two, which was kinda the point of my original post.

]]> By: Chris Heckman http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/comment-page-1/#comment-565 Chris Heckman Tue, 18 Nov 2008 15:52:16 +0000 http://identitypr.com/blog/?p=641#comment-565 The funny thing about the new god awful logo/packaging is that BBDO had nothing to do with it. The <a href="http://www.arnellgroup.com/" rel="nofollow">Arnell Group</a> (who don't even have a real website) made that mess. And what makes even less sense is... "BBDO will continue to handle other Pepsi brands, according to Burwick, including Pepsi Max, Mountain Dew, AMP Energy and the North American Coffee Partnership (with Starbucks). BBDO also will continue to handle the Pepsi brand, and others, outside the U.S." So really they just lost US Pepsi and Diet Pepsi? Make up your mind Pepsi. Decisions like this are why Pepsi will always be number 2. Also, just in case it wasn't clear, I really hate the new logo/packaging for all Pepsi brands. Its terrible. The funny thing about the new god awful logo/packaging is that BBDO had nothing to do with it. The Arnell Group (who don’t even have a real website) made that mess.

And what makes even less sense is…
“BBDO will continue to handle other Pepsi brands, according to Burwick, including Pepsi Max, Mountain Dew, AMP Energy and the North American Coffee Partnership (with Starbucks). BBDO also will continue to handle the Pepsi brand, and others, outside the U.S.”
So really they just lost US Pepsi and Diet Pepsi? Make up your mind Pepsi. Decisions like this are why Pepsi will always be number 2.

Also, just in case it wasn’t clear, I really hate the new logo/packaging for all Pepsi brands. Its terrible.

]]> By: Chris Heckman http://identitypr.com/blog/2008/11/pepsi-to-switch-ad-firms/comment-page-1/#comment-1900 Chris Heckman Tue, 18 Nov 2008 15:52:00 +0000 http://identitypr.com/blog/?p=641#comment-1900 The funny thing about the new god awful logo/packaging is that BBDO had nothing to do with it. The <a href="http://www.arnellgroup.com/" rel="nofollow">Arnell Group</a> (who don't even have a real website) made that mess. And what makes even less sense is... "BBDO will continue to handle other Pepsi brands, according to Burwick, including Pepsi Max, Mountain Dew, AMP Energy and the North American Coffee Partnership (with Starbucks). BBDO also will continue to handle the Pepsi brand, and others, outside the U.S." So really they just lost US Pepsi and Diet Pepsi? Make up your mind Pepsi. Decisions like this are why Pepsi will always be number 2. Also, just in case it wasn't clear, I really hate the new logo/packaging for all Pepsi brands. Its terrible. The funny thing about the new god awful logo/packaging is that BBDO had nothing to do with it. The Arnell Group (who don’t even have a real website) made that mess.

And what makes even less sense is…
“BBDO will continue to handle other Pepsi brands, according to Burwick, including Pepsi Max, Mountain Dew, AMP Energy and the North American Coffee Partnership (with Starbucks). BBDO also will continue to handle the Pepsi brand, and others, outside the U.S.”
So really they just lost US Pepsi and Diet Pepsi? Make up your mind Pepsi. Decisions like this are why Pepsi will always be number 2.

Also, just in case it wasn’t clear, I really hate the new logo/packaging for all Pepsi brands. Its terrible.

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