You bring up an interesting point, Colleen. It is one thing (and a great big thing) to build a brand. Quite another to maintain it, especially in the face of adversity. When Jack in the Box restaurants saw their brand armor chinking due to an E.coli scare, what followed was one of the most successful [...]
Today, TIME Magazine announced its 2008 Person of the Year — and, thank heavens, no reflective devices were necessary. While the editors would have us think that the choice was hotly debated and up-in-the-air until the last second, I think the first African American President of the United States in history had a leg up [...]
In the fast-paced world we live in, news gets old in minutes. But come December we are ready to reflect on the year past. I must admit I thoroughly relish looking back and reminiscing on the interesting, best and worst, funniest and weirdest stories of the year. The end of the year is for the [...]
Not as bad as some feared, but still not great news: Detroit’s newspapers announced Tuesday they plan to offer only three days of home delivery and will push their online editions in a fight for their survival amid slumping revenue industry wide. The Detroit Media Partnership expects to cut about 9 percent of its work [...]
Interesting article courtesy of Wall Street Journal. They “interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.” Read the whole thing, but here are the [...]
