Does this… This repetitive cycle is the paradox of marketing. Some site or mobile platform becomes the next hot thing and, without fail, marketers descend upon it like vultures. We don’t mean to destroy these new coveted opportunities but we can’t seem to stop ourselves. Eventually we over saturate any platform or medium. Then once [...]
Archive for December, 2008
This article examining the demise of social networking site Pownce got me to thinking about brand survival. Is it necessarily true that, in the world of corporate competition, it is “survival of the fittest?” Oddly, Pownce demonstrates that, sadly, the answer is no. Unfortunately, it’s not always the best companies that thrive, or the best [...]
