It’s interesting to watch how technology continues to change the way we relate with one another. Some find it ironic that all of this new “social networking” we are doing via the Internet is actually keeping us more disconnected, as we remain tethered to our computers instead of out meeting and greeting with folks. We [...]
Archive for February, 2009
Add this to what I consider to be a long list of missteps for the Pepsi family of brands. Gatorade is now “G”? Really? This is what passes for brand repositioning these days? Maybe this is a “nickname,” like “M” or “4.” I’m not really sure. What I am sure of is this is clearly [...]
Tags: Gatorade rebrand
Posted on February 04th, 2009 in Detroit
Even screen crawls are having their way with Matt Millen. Have you heard about the WDIV controversy?
As a follow-up to Tom’s earlier post about the Lions changing their logo, I have another lesson in how advertising and marketing work. The main objective of advertising is to get in front of your customers and have them pay attention to your message. Ideally, they will then help spread the word for you. You [...]
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