I have to agree that times are tough for radio, and the lack of local programming is frustrating. These changes have left us all with a series of bland options, which leave little to be desired and ultimately have many of us tuning out.

I think the silver lining has been that there are more options on-line. Recently, I wrote about my thoughts on radio’s downward spiral on The MediaBackpage – http://www.citycastmedia.com/mediabackpage/2009/02/radio-isnt-dead-but-its-close/

Hopefully, in the next few years in the face of declining ratings, we’ll see the reversal of the pendulum from the late ’90s conglomeration. Just maybe at that point, outlets will return to offering diverse programming that serves their local communities and drives ratings.

Best,

Jason Cohen
CityCast Media, LLC.

I have to agree that times are tough for radio, and the lack of local programming is frustrating. These changes have left us all with a series of bland options, which leave little to be desired and ultimately have many of us tuning out.

I think the silver lining has been that there are more options on-line. Recently, I wrote about my thoughts on radio’s downward spiral on The MediaBackpage – http://www.citycastmedia.com/mediabackpage/2009/02/radio-isnt-dead-but-its-close/

Hopefully, in the next few years in the face of declining ratings, we’ll see the reversal of the pendulum from the late ’90s conglomeration. Just maybe at that point, outlets will return to offering diverse programming that serves their local communities and drives ratings.

Best,

Jason Cohen
CityCast Media, LLC.