Great pearl of wisdom near the tail end of this video about why incorporating a social media component into your company’s Web presence is so important, courtesy of social media guru Chris Brogan. Paraphrasing: “Having a Web presence with no social media component is sort of like offering me a hotel room without a toilet. [...]
If you’re curious like me, you enjoy learning how ideas are borne and how things get made. Brandweek offers the backstory on that annoyingly hooky McDonald’s ad here: Chris Edwards, evp and group creative director at Arnold, tells a good fish story about scouting locations last year for a garage in which to film a [...]
Only on Fridays, so soak it up while you can… I give you: Extreme Sheep Art! Must-see TV.
Here’s a sign Twitter is taking off. In today’s masthead of the Chicago Tribune, the editors are referenced with their Twitter handles. This act just goes to show how the social media site is gaining popularity and continued recognition by newspapers and other media outlets alike. As a relatively new user of Twitter, I am [...]
Ugh…we hope not. At least I do. But this article from NYU Professor Clay Shirky captures perfectly what I’ve been thinking a lot recently. Print media need to look at their evolution beyond terms of mere migration of content to an online delivery model. They need to think differently. News consumers already are: The problem [...]
