The account team had a media training refresher course today, followed by an in-person lunch-and-learn with a news director at a local news radio station. What was interesting to me was to see how much has remained the same, despite how much has changed in the 11 years I’ve been in the PR business. One, [...]
More joining the Twitterati… Welcome!
As many know, Dora The Explorer corners the market on entertaining toddlers, especially young females, with her bilingual skills and animal friends. This is not just a TV show, people but also a franchise that has launched everything from dolls to clothes to bubble bath and live theater productions. So what’s the next logical step [...]
Facebook makes some changes to its design, and most of the Internet goes batty. I don’t blame them, really. Why is Facebook messing with a good thing? If it ain’t broke, don’t fix it, right? Most of the reaction I saw online was negative. “I don’t like it.” “Great, Facebook is Twitter now.” “I want [...]
This week David Carr at the New York Times published an article about the dismal future of print media. As I’m sure you know, the news holes are smaller, the publications are thinner and today’s consumer looks for instant online content rather than picking up a hard copy. Print media is not giving up without [...]
