Here’s an interesting twist, in what I’m sure will be the beginning of a huge trend. Land Rover has found a compelling way to incorporate Twitter into its conventional advertising campaign (via Advertising Age): Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its [...]
Let’s give this to Burger King: they certainly know how to stay top-of-mind. In the last few months, they have: Taken the Facebook world by storm, Ignited international controversy, and Stimulated headlines with a perceived racy new ad campaign. They say there’s no such thing as bad press. I’m not so sure about that. But [...]
…or, “How to Diffuse the Situation When You’ve Become the Butt of an Internet joke.” David Buckner recently became an Internet sensation, but not in the way many of us would hope. His comical episode on Fox News’ Glen Beck program generated more than 1.5 million views on YouTube in just over a week. But [...]
How our lives have changed with technology. For the better…and worse. Most days it makes my life easier. Others days I feel like I am trying to drink from a fire hydrant. Today was a good day. I sent 120 emails. I received 210. There was plenty of important information both in the outgoing and [...]
This week’s Movie of the Week is actually somewhat job-related. By now you’ve seen or heard about the disgusting Domino’s video that spread like wildfire over YouTube this week. The social media channels were ablaze with commentary and gawkers-on. Of course, this would serve as a perfect example of every company’s fear with respect to [...]
