Remember when there used to be a delineation between real news and fake news? Well, thanks to Stephen Colbert, that line is blurring: The day Stephen Colbert has been waiting for has (almost) arrived. The funnyman’s bid to have his name attached to the newest module of the international space station will draw to a [...]
Erin: Starting this month, the pairing will allow the two Metro Detroit stations to pool content-gathering resources at general news events, allowing the stations to save on duplicate efforts. In other words, if Kid Rock performs at the Palace of Auburn Hills, one news truck will go out instead of two. Good news for those [...]
In the recent past, there has been an awful lot of talk about the many casualties of the print media evolution, but what about broadcast media? Broadcast media, unfortunately, is shrinking as well. This sneaking suspicion was confirmed by the recent partnership formed between Channels 2 & 7. WXYZ and WJBK will share content, and [...]
This is disheartening and somewhat surprising news: Five weekly Observer & Eccentric newspapers to shut down, reports Crain’s Detroit Business. Print media’s daily struggles for survival are no secret, but I somehow thought that community newspapers would hang on…if only for a while. My reasons being: Community newspapers’ target demographic tends to skew older, which [...]
I was struck by this quite intelligent blog post by (full disclosure) our client MiPro Consulting, which discusses the topic of earned media vs. paid media. Blogger Jeff Ventura writes: You can rarely buy your way into a customer’s attention landscape, because attention is very human and subjective and can’t be genuinely engaged unless – [...]
