As I was sitting with a prospective client this week, I was asked a familiar but interesting question: “Does social media work for business-to-business companies?” It’s a fair question, and one we hear a lot. One can accessibly and intuitively grasp how social media marketing can benefit a well-known consumer brand, but it is more [...]
Archive for October, 2009
Posted on October 22nd, 2009 in Public Relations
It goes without saying that communication has changed considerably in the last five years. Businesses, however, are often slow to adapt their communication vehicles to their audience’s preference. A great lesson in addressing this challenge creatively and strategically is being offered by none other than Newt Gingrich. This weekend, Newt will use Twitter to try [...]
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Posted on October 19th, 2009 in crisis management, Public Relations
The recent so-called “Balloon Boy” hoax provides a teachable moment with respect to blatant publicity ploys. As PR professionals, it is our job to separate the newsworthy wheat from the chaff of fluff, and to counsel our clients on ways to avoid being perceived as publicity hounds. Here, then, is a sneak peek into some [...]
Posted on October 16th, 2009 in Detroit, Marketing, Public Relations, social media, social networking, Video of the Week, Web, Web 2.0
Chris Brogan, New York Times Best-Selling Author, social media expert and all-around nice guy, paid a visit to Detroit on October 12, 2009 to speak at the Detroit Regional Chamber’s Maverick Marketing Mondays. After his presentation, I spent a few moments with Chris to recap some of the tips he shared. When you’re done watching, [...]
Have you been following Time Magazine’s Detroit project? In short, the magazine has bought a house and assigned a reporter here for one year. Very interesting to follow, and it’s coming up with some remarkable stories of local people, places and companies….like this one… (From “The Detroit Blog”:) The question I receive most often from [...]
Tags: Detroit, TIME Magazine
