Twitter is a great social media tool for growing bigger ears, sharing links and connecting with individuals. However, many companies are still scratching their heads and thinking, “How can we make this work for us?” To help answer that question, here are a few ways we use Twitter as part of our marketing strategy. Position [...]
Yesterday marked a happy occasion for social media enthusiasts in the city of Detroit — Chris Brogan was here to talk social media before an audience at the Detroit Regional Chamber’s Maverick Marketing Mondays series. A few takeways: 1.) Think of social media as “outposts” to your “home base” — which could be your blog, [...]
Sorry, Tom. I couldn’t resist. This movie gets me every time…
I have as a daily recurring to-do on my calendar: “Have fun.” It doesn’t always work, of course, but I find it helps to keep me centered, upbeat and constantly reminded of why I am on this green Earth. If it ain’t fun, what’s it all for? I choose that exposition as a preface to [...]
A recent USA Today article caught my attention. It seems the age-old phrase “sex sells” has crossed boundaries into a previously untouched realm—the pistachio industry. Apparently the deliciously salty little treat has not made a comeback since a massive recall last April. The answer: display provocative social figures, whether by name or occupation, with pithy [...]
