Tiger Woods seems to be immune to a lot…the laws of physics, the laws of nature, age, the complacency letdown. However, local authorities’ persistence would seem to indicate that he’s not immune to the laws of, well…laws. And is he even immune to the laws that govern public perception and ages-old conventional wisdom with respect [...]
Archive for November, 2009
Posted on November 24th, 2009 in Advertising, Branding, Detroit, Graphic Design, Marketing, Media, Public Relations, social media, Web
In honor of the Thanksgiving holiday, here are my top 25 things a public relations practitioner can be thankful for: (in no particular order) ____________________________________________________________________________________ – Vocus, BurrellesLuce and Cision (and others) – PR Newswire, BusinessWire, PRWeb, etc. – ProfNet – HARO – Video Monitoring Services – Free conversation monitoring tools, like Netvibes, and the [...]
Posted on November 19th, 2009 in Public Relations
As the Detroit Free Press covered today, the competition is on between five local Detroit ad agencies to help lure young, creative talent to Detroit. The winning campaign will be announced next month. As a young Detroiter myself, and one who took off to California after college graduation before returning back to the D, I [...]
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The 140-character world. That’s where we live nowadays, thanks to Twitter and other social media sites where “status updates” proliferate. Thanks to a bombardment of byte-sized packets of information and headlines, we have been conditioned to have the attention span of an infant newt. As a result, marketers must play to our ADD-influenced personae. At [...]
Posted on November 16th, 2009 in social media, social networking
A quick list of the 25 most frequently asked questions with respect to social media, to which (all) the answer is a resounding NO: 1 – Will this increase my sales, directly? 2 – Can you (my agency) do this all for me? 3 – Will I see results in 30 days? 4 – Isn’t [...]
