Favorite Rebrand Contest
First of all, I’d like to welcome all of you Facebookers to the Identity blog, ID Tags. It’s been a long time coming if this just happens to be your first visit. We keep her updated in the most timely of fashions, loaded with relevant PR and social media content, so feel free to bookmark this page or add us to your RSS.
But enough of the shameless self-plugging. Now that you’ve had some time to meddle around our new Facebook, site, new blog—heck, our new brand—we thought we’d cut the starting line tape and invite you into the excitement of rolling out Identity’s new face.
In the spirit of rebranding, we’d like to offer all of you competitive spirits out there the self-lauding opportunity to clench some official Identity swag.
Here’s the deal: you, out of the ingenious and giving natures of your hearts, will respond to this post with examples of your FAVORITE or LEAST FAVORITE rebrand in history. This query will be fairly open-ended, so as not to stifle your bubbling creativity. People, products and companies are all fair game.
With those thoughts, I will leave you to strategize. Good luck, and admire our logo!
The contest starts NOW and ends on Monday, 12/28. Get cracking!
This post has 10 comments
December 14th, 2009
Are Identity employees eligible?
Mine’s easy: http://identitypr.com/blog/2009/12/whats-your-favorite-re-brand/
December 15th, 2009
My biggest pet peave in the world of rebranding is the cereal Sugar Pops to Corn Pops. Originally called Sugar Pops in 1951, it was later changed to Sugar Corn Pops, and then to “Corn Pops”, during a time when many cereals dropped the word “Sugar” from their titles. In January 2006, the name of the cereal was changed to Pops, but after a few months of poor reception, was changed back to Corn Pops. It is still delicious!!!
January 22nd, 2010
Carol,
I just saw your post. How are you? I hope all of you are doing well. I have thought of Cooper and Jane, alot over the years. They are some great kids.I have all their pictures in a book.
I am currently in Newport News Virginia. I moved here in September 2007 after my 25th class reunion. I reunited with my high school sweetheart and we got back together (7-07)and he proposed at the end of our week together.
At that time I was living in Glasgow Kentucky( my home town and where my parents currently).
Matt moved there with me in 2005 and is still there.
Rick and I got married this past year 4-25-2009 in Reno Nevada in the Peppermill Casino/Resort. it was a beautiful ceremony!!
We are happy! Rick was in the Air Force for over 21 years. He works as a contractor for the Government with a top secret clearance. He travels alot and I travel with him.
I will stop babbling on. I hope you and Mike are well.I hope you will send me a note back, when you have free moment. Carol, take care and God Bless you. Christine M McCann-Bennett
December 16th, 2009
One of the classic Re-brands good or Bad is Michigan’s Own Madonna. She has been around for decades and always seems to reinvent herself. Whether it is adopting a new sound going from “Like a Virgin” to “Ray of Light”. Being an actress in Dick Tracy, A League of Their Own, and Evita all of which are different roles. Always changing and never settling. Madonna I think is one of the best at Re-branding because now matter how radical she is she always maintains a fan base.
December 18th, 2009
Worst re-brand in the history of the world: Christianity. From the gospel of love and peace to the Crusades to politics, it bears almost no resemblance to its original – and incredibly transformational – brand.
So to speak.
December 21st, 2009
For humor’s sake, I think that Hillshire Farm is the best rebrand at least this decade, if it counts as a rebrand. They kept their stale old logo with the barn and silo, and the boring font, and emblazened it with a contrasting bubbly logo, adopting the new slogan – “GO MEAT!” Accompanied with a series of hilarious TV commercials, with the scripts all read in an endearingly over-enunciated (and often in cartoony voices) cheerleader style, this may be more of an advertising campaign than a rebrand. However, when you consider it really changed their image from boring pre-packaged meat producers to near-pop-icon-status, I think this qualifies.
Miracle Whip, on the other hand, is stupid. No one could possibly take the “rebel” mayonnaise stance seriously.
December 21st, 2009
These are all great posts. Keep ‘em coming!
December 28th, 2009
I would say that a recent re-brand takes the cake for the worst of all times – AOL…or more accurately now – “Aol.”
Their new logo is just those letters, only the A capitalized and that random period, laying over top of even more random photos of obscure things. I thought that AOL stood for something once, now it is just a word? It sounds like owl now.
AOL was already a dying brand- becoming more irrelevant every second of every day, but then they go and do this and then relaunch their Web site as a bad rip-off of Yahoo!
Now, Aol. is just confusing…what are they? What are they trying to be? If you ask me, the period at the end of their word mark signifies something very significant – the end of their relevance, once and for all.
December 28th, 2009
Too late to squeak one more entry in?
The Nashville Network – Hee Haw reruns + WWF + Star Trek reruns = “The National Network: We’ve got POP!”
January 18th, 2010
Congratulations, AJ! You have won the contest!
For more info, please go to http://identitypr.com/blog/2010/01/rebrand-contest-winner/.
Thank you to all who submitted responses! They were all a great read and provided excellent insight. Stay tuned for future Identity competitions!
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