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	<title>Comments on: What&#8217;s In a Brand?</title>
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	<link>http://identitypr.com/blog/2009/12/whats-in-a-brand/</link>
	<description>Leave a mark.</description>
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		<title>By: id tags &#187; Starbucks Logo &#8211; When Does a Brand Refresh Make Sense?</title>
		<link>http://identitypr.com/blog/2009/12/whats-in-a-brand/comment-page-1/#comment-2230</link>
		<dc:creator>id tags &#187; Starbucks Logo &#8211; When Does a Brand Refresh Make Sense?</dc:creator>
		<pubDate>Thu, 06 Jan 2011 21:39:52 +0000</pubDate>
		<guid isPermaLink="false">http://identitypr.com/blog/?p=1852#comment-2230</guid>
		<description>[...] I don&#8217;t begrudge Starbucks for going through this process. It&#8217;s something that needs to be done occasionally, and this milestone was an appropriate occasion for the change. We often counsel our clients on refreshing their brands — in fact, we went through a similar process on our 10th anniversary. [...]</description>
		<content:encoded><![CDATA[<p>[...] I don&#8217;t begrudge Starbucks for going through this process. It&#8217;s something that needs to be done occasionally, and this milestone was an appropriate occasion for the change. We often counsel our clients on refreshing their brands — in fact, we went through a similar process on our 10th anniversary. [...]</p>
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		<title>By: Pride &#38; prize at stake: what&#8217;s your favorite or least favorite rebrand? &#124; id tags</title>
		<link>http://identitypr.com/blog/2009/12/whats-in-a-brand/comment-page-1/#comment-1210</link>
		<dc:creator>Pride &#38; prize at stake: what&#8217;s your favorite or least favorite rebrand? &#124; id tags</dc:creator>
		<pubDate>Mon, 14 Dec 2009 16:31:41 +0000</pubDate>
		<guid isPermaLink="false">http://identitypr.com/blog/?p=1852#comment-1210</guid>
		<description>[...] Now that you’ve had some time to meddle around our new Facebook, site, new blog—heck, our new brand—we thought we’d cut the starting line tape and invite you into the excitement of rolling out [...]</description>
		<content:encoded><![CDATA[<p>[...] Now that you’ve had some time to meddle around our new Facebook, site, new blog—heck, our new brand—we thought we’d cut the starting line tape and invite you into the excitement of rolling out [...]</p>
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	<item>
		<title>By: What&#8217;s Your Favorite Re-Brand? &#124; id tags</title>
		<link>http://identitypr.com/blog/2009/12/whats-in-a-brand/comment-page-1/#comment-1201</link>
		<dc:creator>What&#8217;s Your Favorite Re-Brand? &#124; id tags</dc:creator>
		<pubDate>Thu, 10 Dec 2009 17:32:40 +0000</pubDate>
		<guid isPermaLink="false">http://identitypr.com/blog/?p=1852#comment-1201</guid>
		<description>[...] the heels of our recent brand relaunch, and even leading up to it, the team here has had some spirited discussions regarding successful [...]</description>
		<content:encoded><![CDATA[<p>[...] the heels of our recent brand relaunch, and even leading up to it, the team here has had some spirited discussions regarding successful [...]</p>
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		<title>By: Internet Strategy, Marketing &#38; Technology Links &#8211; Dec 8, 2009 &#124; Sazbean</title>
		<link>http://identitypr.com/blog/2009/12/whats-in-a-brand/comment-page-1/#comment-1198</link>
		<dc:creator>Internet Strategy, Marketing &#38; Technology Links &#8211; Dec 8, 2009 &#124; Sazbean</dc:creator>
		<pubDate>Tue, 08 Dec 2009 13:35:44 +0000</pubDate>
		<guid isPermaLink="false">http://identitypr.com/blog/?p=1852#comment-1198</guid>
		<description>[...] What’s In a Brand? (ID Tags) [...]</description>
		<content:encoded><![CDATA[<p>[...] What’s In a Brand? (ID Tags) [...]</p>
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		<title>By: uberVU - social comments</title>
		<link>http://identitypr.com/blog/2009/12/whats-in-a-brand/comment-page-1/#comment-1197</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Tue, 08 Dec 2009 04:54:28 +0000</pubDate>
		<guid isPermaLink="false">http://identitypr.com/blog/?p=1852#comment-1197</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by rennerchicka: Thinking about reinventing your brand? Tips from an organization that has recently done just that: RT@bchesnutt: http://bit.ly/59IAEJ...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by rennerchicka: Thinking about reinventing your brand? Tips from an organization that has recently done just that: RT@bchesnutt: <a href="http://bit.ly/59IAEJ.." rel="nofollow">http://bit.ly/59IAEJ..</a>.</p>
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		<title>By: Hale Walker</title>
		<link>http://identitypr.com/blog/2009/12/whats-in-a-brand/comment-page-1/#comment-1196</link>
		<dc:creator>Hale Walker</dc:creator>
		<pubDate>Tue, 08 Dec 2009 02:38:12 +0000</pubDate>
		<guid isPermaLink="false">http://identitypr.com/blog/?p=1852#comment-1196</guid>
		<description>Wonderful job in not only the change but in making the process work for you in sharing the process with cients and potential clients.  Keep up the great work.</description>
		<content:encoded><![CDATA[<p>Wonderful job in not only the change but in making the process work for you in sharing the process with cients and potential clients.  Keep up the great work.</p>
]]></content:encoded>
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	<item>
		<title>By: Hale Walker</title>
		<link>http://identitypr.com/blog/2009/12/whats-in-a-brand/comment-page-1/#comment-2156</link>
		<dc:creator>Hale Walker</dc:creator>
		<pubDate>Tue, 08 Dec 2009 02:38:00 +0000</pubDate>
		<guid isPermaLink="false">http://identitypr.com/blog/?p=1852#comment-2156</guid>
		<description>Wonderful job in not only the change but in making the process work for you in sharing the process with cients and potential clients.  Keep up the great work.</description>
		<content:encoded><![CDATA[<p>Wonderful job in not only the change but in making the process work for you in sharing the process with cients and potential clients.  Keep up the great work.</p>
]]></content:encoded>
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		<title>By: Tweets that mention What's In a Brand? &#124; id tags -- Topsy.com</title>
		<link>http://identitypr.com/blog/2009/12/whats-in-a-brand/comment-page-1/#comment-1195</link>
		<dc:creator>Tweets that mention What's In a Brand? &#124; id tags -- Topsy.com</dc:creator>
		<pubDate>Mon, 07 Dec 2009 14:37:56 +0000</pubDate>
		<guid isPermaLink="false">http://identitypr.com/blog/?p=1852#comment-1195</guid>
		<description>[...] This post was mentioned on Twitter by Brandon Chesnutt, Rebecca Renner. Rebecca Renner said: Thinking about reinventing your brand? Tips from an organization that has recently done just that: RT@bchesnutt: http://bit.ly/59IAEJ [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Brandon Chesnutt, Rebecca Renner. Rebecca Renner said: Thinking about reinventing your brand? Tips from an organization that has recently done just that: RT@bchesnutt: <a href="http://bit.ly/59IAEJ" rel="nofollow">http://bit.ly/59IAEJ</a> [...]</p>
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