Actually the better question might be what are my parents saying? I’m sitting at home checking my emails and happen to be watching CNN. All of the talk is about the earthquake that hit Chile and the resulting tsunami warnings now posted for Hawaii and other affected locations. So I get online, google Chile and [...]
What a difference 20 years make. Check out these vintage computer ads from the 1980s. Notice how, not only has the technology dramatically change over the course of only a couple-three decades, but look how much the way we market these products has changed. From 1982 to 2002 (the last ad) you can see far [...]
How To Communicate What The Public Doesn’t Want to Know We all know that the world economy has taken a hit. The challenge that the world’s charities face is how to communicate the need without alienating a public that really doesn’t want to know the details — unless it includes a photo of Angelina Jolie [...]
The latest chapter confirms it: Tiger Woods and media relations simply don’t mix. We and countless others have been chronicling for months how Tiger Woods’ handling of his PR crisis has been a case study in how NOT to handle horrible publicity. From his avoidance, to his non-statements, to his detached approach to message dissemination…nothing [...]
Twitter Takes Gold: Social Media a Big Winner at the 2010 Olympics Every four years, the best athletes in every winter sport imaginable, from curling and luge to speed skating and alpine skiing, come together for two weeks of fierce (and frequently painful) competition. Fans from around the world are essentially glued to the TV, [...]
