http://identitypr.com/blog/2010/02/wondering-what-happened-to-tiger/ Leave a mark. Fri, 27 Jan 2012 18:39:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://identitypr.com/blog/2010/02/wondering-what-happened-to-tiger/comment-page-1/#comment-1278 Tom Nixon Thu, 04 Feb 2010 16:01:28 +0000 http://identitypr.com/blog/?p=2140#comment-1278 This goes back to what we've been saying all along: Eventually, the story WILL go away. When you're in crisis mode as a brand (or even, in this case, a personality), how and when it goes away depends largely on your participation in the story. We've chronicled in this space how Tiger failed to do that in any meaningful way and, as a result, the story got out of control and perpetuated. If you ignore it, it won't go away...at least not soon enough. This goes back to what we’ve been saying all along: Eventually, the story WILL go away. When you’re in crisis mode as a brand (or even, in this case, a personality), how and when it goes away depends largely on your participation in the story. We’ve chronicled in this space how Tiger failed to do that in any meaningful way and, as a result, the story got out of control and perpetuated. If you ignore it, it won’t go away…at least not soon enough.

]]> http://identitypr.com/blog/2010/02/wondering-what-happened-to-tiger/comment-page-1/#comment-2032 Tom Nixon Thu, 04 Feb 2010 16:01:00 +0000 http://identitypr.com/blog/?p=2140#comment-2032 This goes back to what we've been saying all along: Eventually, the story WILL go away. When you're in crisis mode as a brand (or even, in this case, a personality), how and when it goes away depends largely on your participation in the story. We've chronicled in this space how Tiger failed to do that in any meaningful way and, as a result, the story got out of control and perpetuated. If you ignore it, it won't go away...at least not soon enough. This goes back to what we’ve been saying all along: Eventually, the story WILL go away. When you’re in crisis mode as a brand (or even, in this case, a personality), how and when it goes away depends largely on your participation in the story. We’ve chronicled in this space how Tiger failed to do that in any meaningful way and, as a result, the story got out of control and perpetuated. If you ignore it, it won’t go away…at least not soon enough.

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