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The most memorable videos of the last five years. Strange to think that only five years ago YouTube was born. In that short time, individuals, businesses, celebrities and animals have taken their turn in front of the camera to share their secrets, products, ideas and more with the world. Time recently posted its list of [...]

Identity Places as Finalists in Crain’s Detroit Business Advertising and Viral Marketing Contest Congratulations to our graphics, Web development and social media teams: Our entry in Crain’s Detroit Business’ creative talent retention contest is among the final four, with winners to be announced in May: In December, Crain’s Detroit Business in partnership with Birmingham-based ad [...]

That’s a very good question when it comes to social media….I mean new media….no I actually mean digital media.  See what I mean?  We were trying to figure out what would be the appropriate title for Nikki, our newest addition, and were debating what it should be.  We stuck with Social Media Strategist but definitely [...]

I loved this anecdote, from Mashable’s round-up of experts discussing the value of social media in the B2B space: “Many people may not realize this, but B2B is the leading source of social media lessons for me. Whether it’s horizontal, vertical, mainstream, or long tail, social media begins with not only listening, but research and [...]

A similar version of this post originally appears on the Essential Elements blog. Change can be scary and overwhelming. On the flip side, change can be exhilarating, refreshing and positive. Change can bring on tremendous new opportunities. I recently decided to change jobs, which is the first major switch I’ve made since beginning my PR [...]