ID Tags

Stop the tweets and Facebook status updates! LinkedIn has taken yet another step toward making its professional platform more social by introducing the “follow company” feature. The professional network announced the breaking interesting news today. I’m not writing this to tell you what you can and can’t do with this new feature (check out articles [...]

Happy Friday! This music video, The New Dork – Entrepreneur State of Mind, is a spoof of Jay-Z and Alicia Keys’ “Empire State of Mind” song (hat tip to PRTini). It’s quite comical! Enjoy and pass it along to others who might need a chuckle today.

Will Google suffer—or benefit—from a looming Identity crisis? Quick—define Google. If it takes you more than a sentence, don’t feel bad. If it doesn’t, take another look. Far be it for lil’ ole’ me to question the reigning Internet king, but I find myself more and more trying to determine what Google’s endgame is. Is [...]

Every so often we invite someone from the media into our office for a Lunch and Learn session. It’s a nice change from the typical e-mails and phone calls. Nothing beats face-to-face interaction. Steve Stewart, operations manager at News/Talk 760 WJR, stopped by our office today. Steve not only made us laugh, but he also [...]

AP Style Book Issues Clarification on “Web Site” Usage Not nearly as old as the “chicken or the egg” question, the debate over the proper usage of “Web site” or “website” has however plagued PR practitioners, journalists and copywriters for years. At Identity, it has historically been our position to adopt AP style guidelines when [...]