Happy Friday before Memorial Day! Everyone knows the famous Sir Mix-a-Lot “Baby Got Back” video, right? Butterfinger put a creative spin on the original song as part of its Butterfinger Defense League campaign, which ties into its slogan – “Nobody’s Gonna Lay a Finger on My Butterfinger.” Fans of the buttery candy can submit their [...]
Crain’s Detroit Business’ “Why Detroit” contest gives Identity an opportunity to tackle one of Metro Detroit’s biggest challenges. The Identity team recently participated in Crain’s Detroit Business’ creative contest that challenged agencies and other creative minds to develop a campaign that would attract and retain 20-something creative talent to/in our region. As a firm that [...]
Great ideas can fail if they’re not communicated effectively. The New York Times recently reported on an effort by certain restaurants to ask customers to pay what they can for their meals. The article focused on a Panera Bread that launched the concept recently. The cynical side of me fears that the concept will eventually [...]
I was reminded of something very important today, and thanks to social media’s popularity, it’s something I feel people too often forget. Social media has added many new elements to the communication mix, but it will never trump the value of an in-person conversation. Do NOT forget this! Yes, social networks are great platforms for [...]
You can find life lessons and analogies in the most unexpected places sometimes. I have this daily love-hate routine with my two-year-old daughter. Each evening when I get home, she is busy with whatever it is that’s urgent for a girl of her age, and I come in looking for some welcoming. She’s too busy [...]
