Archive for August, 2010

LinkedIn is broken. And it’s all our fault! For a while now, LinkedIn has been praised and panned across the social media spectrum. Some call it THE social network for business, while the social media elite (there is such a thing?) slam it for imitating Facebook and Twitter each time it rolls out new functionality. [...]

I was reading my preferred industry e-newsletter this afternoon and one article in particular caught my attention. Entitled “Four WOM (Word of Mouth) Stats Every Marketer Must Know”, the piece reveals four key pieces of information about what consumers are really discussing and where they are (and aren’t) having the conversations. The first statistic tells [...]

This week, Nikki, Brandon and I had the very unique and gratifying opportunity to be involved in putting together our client Friendship Circle of Michigan’s (FC) record-breaking flash-mob freeze. What the heck is this, you ask? A freeze is a coordinated stunt in which a large group of people gather and immediately stop whatever they’re [...]

My kids are getting to the age now that I rarely hear “You are not the boss of me” coming out of their mouths anymore. But there was a time when I heard it weekly….if not daily. It’s interesting if you think about it. No one really wants to have someone be the “boss of [...]

Next month, the Identity family will be moving to a new home in the Bingham Farms Office Center.  As everyone anxiously awaits the completion of its construction, we thought we’d give you a behind-the-scenes look  at the plans for the space with the brains of the operation, Pam Kammann. In the second of our assistant [...]

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