Without dynamic content, and a strategy to drive attention to it, your website is just a brochure sitting in a filing cabinet somewhere. I hate to break it to you, but no one cares about your website. It is NOT the center of the universe, despite what you hoped when you built it. That’s not [...]
Shel Holtz, ABC, principal of Holtz Communication + Technology, led an IABC Detroit workshop on September 22 about the “wired workforce” and why employers shouldn’t block employees’ access to the Internet and social networks.
It may seem like a relatively trivial concept, but not responding to calls from reporters in a timely fashion, or accepting their calls when available, can be a fatal mistake. To the everyday reader, an article that states, “CEO of XXXX Company was not available for comment” may translate as “CEO of XXXX Company is [...]
College helps us gain important skills that we will need to succeed in our PR careers, but we learn the most when we actually apply those skills.
The third annual Brand Camp: Personal Branding 2.0 Conference is taking place in metro Detroit on Friday, October 8. This year’s theme is Awaking Your Inner ‘Preneur.
