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Corporate annual meetings are a great opportunity for executives to share important messages that are part of their overall communications strategy. All too often, companies look at these meetings as solely an opportunity to update their employees about goals, numbers and the fiscal focus for the year ahead, while communications is left in the dust. That unfortunate, shortsighted approach creates a visible missed opportunity that will leave a gaping hole in the internal communications program for the year ahead.

Keeping up with the Kardashians—how can you not?

This has been even easier to do since Kim announced her divorce after 72 days of marriage. The media spotlight has been the name of the family’s game lately—even more so than usual.

This entire situation further begs questions about the authenticity of this family. From a branding perspective, negative questions like, “Is Kim genuine?”, “Did she marry for love or money?”, “Was the marriage all for the television spotlight?”, have definitely garnered more naysayers. With this post on her website, she tried to explain her actions to fans, but it’s yet to be seen if this stunt will negatively impact her brand of perfumes, diet pills, clothing line or other endorsements. Will her beloved celebrity status fade as a result?

Cable news has made viewers more accustomed to flashy sets complete with digital touch screens showcasing detailed geographic locations mixed with plenty of multimedia. In more ways than one, 24-hour accessibility of cable news changed the look of the television landscape for the better by incorporating new ways to keep viewers engaged while showing various demographics that news broadcasts can be cool — think Will.i.am interviewing with CNN via virtual hologram minutes before the 2008 election results were announced.

Making marketing initiatives come to life can require an event to ensure targeted audiences best experience a particular message, brand or product. Here at Identity, we have used events in a variety of ways and under many circumstances to ensure that our clients’ target audiences get to do just that in a creative and compelling way.

Many team members at Identity donate their personal time to give back to local charitable organizations—the Dearborn Youth Symphony, Gleaners, March of Dimes and St. Jude are some of our employees’ favorite charities, just to name a few. But beyond donating personal time, we have two awesome employees, who have stepped up to lend their [...]