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Oh how we love Video of the Week posts on the Identity blog. It gives us an excuse to sift through all the nonsensical and wacky videos on the Internet to find one worthy of donning the treasured Video of the Week title. Although some of us, [cough] Brandon Chesnutt [cough], spend way too many weekly hours outside of Video of the Week searches watching ridiculous YouTube videos.

Happy Friday! It’s dreary and slushy in Detroit, so we need a fun video for an afternoon pick-me-up.

This is an oldie, but a goodie. Little Kaylee has to blow out her birthday candle to make a wish, but she’s having a tough time. She certainly is determined, though! Maybe a little too determined, because I feared she would pass out before the video ended! Take a look, and enjoy a chuckle. Kids make for such good YouTube content, don’t they???

How many predictions posts related to the communications world have you read in the past month? My guess would be at least 10. There have been all sorts of predictions, some interesting observations about the year ahead (such as small is big and social media crises will continue) and others just stating what we’ve already been talking about for awhile now (like content rules and measurement is in). For more smart observations about the year ahead, Shauna Nicholson makes you think with her expectations for 2012 in this post about marketing beliefs.

We’re about to wrap up another successful year at Identity. 2011 was a pretty big year for us. It was the first full year we spent in our new office space. We added both new clients and new team members. And most importantly, we have tons of examples of great work that we can be proud of from this past year.

I saw this tweet from Amber Naslund, and shook my head yes. Seems like common sense, right? Unfortunately, common sense isn’t always common practice, and the Internet is littered with hundreds, probably thousands of examples of companies doing it wrong.

But this isn’t one of them. This is an example of a company making a mistake, owning up to it and actually emerging more human on the other side.

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