People in the PR business are usually trying to pitch their clients’ stories to the media. That’s what makes this story about Annie Read an interesting one. She was a reporter pitching herself to a PR person.
Annie is actually an 8th grader from metropolitan Detroit who decided to write a story about her musical idol, Eminem, for her school newspaper
The big news in Ann Arbor and in the hearts of Michigan football fans everywhere this week was the search for a new head football coach. The media world had been abuzz since Michigan’s athletic director, David Brandon, announced the firing of former coach Rich Rodriguez on January 5th. From the beginning of the circus, [...]
It is, or at least should be, the mantra of every business everywhere. Over the past week, I have had experiences that cover all of the bases. The first involves a flight I took last week to Phoenix. The flight was scheduled to leave at 3:50 pm. I arrived at the gate at 3:00 surrounded [...]
Lost in the midst of all of the hootin’ ahd hollerin’ surrounding Jim Joyce’s blown call last night (see Tom’s post below if you need clarification) is an important lesson on how to handle a controversial issue. With the BP oil spill and discussions about how poorly they and their chief executive have handled communicating [...]
Since the beginning of the twitter revolution everyone has been wondering when the privately held company would begin to think about making money. Would they begin charging for the service? Would they begin to post ads? Or, would they just keep the pundits wondering? They begin to answer the question today as they announced they [...]
