http://identitypr.com/blog Leave a mark. Tue, 07 Feb 2012 20:57:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://identitypr.com/blog/2012/01/make-your-marketing-copy-sing-like-jazz/ http://identitypr.com/blog/2012/01/make-your-marketing-copy-sing-like-jazz/#comments Mon, 30 Jan 2012 13:33:31 +0000 Tom Nixon http://identitypr.com/blog/?p=5144 Dizzy Gillespie famously said of his work in jazz music, "It's taken me all my life to learn what notes not to play." Such is the art of jazz improv, and such is the art in writing copy for marketing materials.]]> http://identitypr.com/blog/2012/01/make-your-marketing-copy-sing-like-jazz/feed/ 0 http://identitypr.com/blog/2011/11/important-reminders-when-choosing-imagery-for-holiday-cards/ http://identitypr.com/blog/2011/11/important-reminders-when-choosing-imagery-for-holiday-cards/#comments Wed, 30 Nov 2011 16:22:11 +0000 cperreault http://identitypr.com/blog/?p=4944 The holidays are upon us. As companies begin creating custom holiday cards to send to their clients/customers, vendors and other business partners, it’s important to keep in mind that there should be the right balance between looking like a holiday greeting and not offending recipients who are of different faiths. How can you approach this task with tact and respect to avoid offending anyone who will receive one of your company holiday cards? A simple way to avoid unintentionally upsetting anyone is to have a strong understanding of what holiday imagery is associated with a specific faith. Some are obvious – most people know that “Merry Christmas” is related to Christianity.]]> http://identitypr.com/blog/2011/11/important-reminders-when-choosing-imagery-for-holiday-cards/feed/ 0 http://identitypr.com/blog/2011/09/tips-on-how-to-create-effective-signage/ http://identitypr.com/blog/2011/09/tips-on-how-to-create-effective-signage/#comments Fri, 30 Sep 2011 18:02:03 +0000 jcarey http://identitypr.com/blog/?p=4772 Lately, as I drive to work each morning, I’ve been noticing a lot of signage – a lot of poor signage. Those small yard signs that you see at the intersections usually advertising a fair, church function or some sort of liquidation sale are so crammed full of information that you can’t even read it when you're at the stop light 10 feet away. So, it got me thinking that perhaps some tips on effective sign and display design would be a good topic for my next blog post… Signage is a very affordable means of advertising. There is a lot more to designing both indoor and outdoor signage than sometimes meets the eye. Most people don’t realize that there are many questions and factors that should be taken into consideration before and during the design process.]]> http://identitypr.com/blog/2011/09/tips-on-how-to-create-effective-signage/feed/ 0 http://identitypr.com/blog/2011/08/why-design-is-more-than-just-creating-pretty-pictures/ http://identitypr.com/blog/2011/08/why-design-is-more-than-just-creating-pretty-pictures/#comments Sun, 14 Aug 2011 17:18:03 +0000 Michele Dickens http://identitypr.com/blog/?p=4558 The challenge of generating broad appeal is the reason why designers exist. Making things “pretty” is nice, but design is more than aesthetics. It is the means by which we marry strategic messages with effective visual communication vehicles. Here’s what we’re looking for to make that union a happy, successful one:]]> http://identitypr.com/blog/2011/08/why-design-is-more-than-just-creating-pretty-pictures/feed/ 0 http://identitypr.com/blog/2011/08/a-return-to-the-golden-circle/ http://identitypr.com/blog/2011/08/a-return-to-the-golden-circle/#comments Mon, 01 Aug 2011 20:11:09 +0000 Tom Nixon http://identitypr.com/blog/?p=4525 Few organizations work so hard to discover and define the why—their reason for being...the motivation behind their every action. But this is what truly motivates nearly every purchasing decision. Whether buying a car or hiring a consultant, we are motivated not by the ingredients on the tin, but by what the experience will be and how it will ultimately change our lives. ]]> http://identitypr.com/blog/2011/08/a-return-to-the-golden-circle/feed/ 1 http://identitypr.com/blog/2011/07/branding-lessons-learned-from-a-trip-to-the-hardware-store/ http://identitypr.com/blog/2011/07/branding-lessons-learned-from-a-trip-to-the-hardware-store/#comments Fri, 01 Jul 2011 13:00:01 +0000 Tom Nixon http://identitypr.com/blog/?p=4407 A recent trip to the hardware store reinforced for me the parallels between fixing an appliance and fixing a brand.]]> http://identitypr.com/blog/2011/07/branding-lessons-learned-from-a-trip-to-the-hardware-store/feed/ 4 http://identitypr.com/blog/2011/06/u-s-postal-service-guidelines-what-you-need-to-know/ http://identitypr.com/blog/2011/06/u-s-postal-service-guidelines-what-you-need-to-know/#comments Tue, 28 Jun 2011 19:25:31 +0000 jcarey http://identitypr.com/blog/?p=4372 As a production coordinator and graphic designer, I have found myself endlessly searching through the United States Postal Service (USPS) site more often than I would like. Everything you have ever wanted to know (and didn’t want to know) about mailing something is right there at your fingertips – just waiting to be found. The hard part is finding it.]]> http://identitypr.com/blog/2011/06/u-s-postal-service-guidelines-what-you-need-to-know/feed/ 0 http://identitypr.com/blog/2011/05/extreme-makeover-brand-edition/ http://identitypr.com/blog/2011/05/extreme-makeover-brand-edition/#comments Thu, 19 May 2011 13:48:40 +0000 Tom Nixon http://identitypr.com/blog/?p=4104 How do you know when it's time to take a good long look at your company's brand identity and brand voice, to truly discover your company's essence, and to re-engineer how you are communicating your company's strengths against those of your competition?]]> http://identitypr.com/blog/2011/05/extreme-makeover-brand-edition/feed/ 0 http://identitypr.com/blog/2011/05/what%e2%80%99s-good-enough-for-the-royals-fancy-fonts-formal-communications/ http://identitypr.com/blog/2011/05/what%e2%80%99s-good-enough-for-the-royals-fancy-fonts-formal-communications/#comments Thu, 05 May 2011 17:15:26 +0000 Michele Dickens http://identitypr.com/blog/?p=4010 Basking in the afterglow of last week’s royal nuptials, wedding industry professionals and brides worldwide are scrambling to “borrow” elements from the wedding of Prince William & Kate Middleton…to give their own events that “royal” feel. Dresses are being knocked off, horse and carriages are being reserved and—God knows—millineries are in headgear production overdrive. But [...]]]> http://identitypr.com/blog/2011/05/what%e2%80%99s-good-enough-for-the-royals-fancy-fonts-formal-communications/feed/ 4 http://identitypr.com/blog/2011/05/why-logos-mean-things-2/ http://identitypr.com/blog/2011/05/why-logos-mean-things-2/#comments Wed, 04 May 2011 14:03:33 +0000 Tom Nixon http://identitypr.com/blog/?p=4005 Most companies—if not all, in this day and age—have a corporate logo. But ask 10 CEOs to explain what their logo represents and you'll get 7 quizzical looks, 2 fumbling non-responses and 1 "I don't know." Your logo (font treatment and, potentially, your logo mark—the graphic next your name) is the visual representation of your brand.]]> http://identitypr.com/blog/2011/05/why-logos-mean-things-2/feed/ 2