http://identitypr.com/blog Leave a mark. Tue, 07 Feb 2012 20:57:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://identitypr.com/blog/2012/01/good-and-bad-of-best-buy-blog/ http://identitypr.com/blog/2012/01/good-and-bad-of-best-buy-blog/#comments Tue, 10 Jan 2012 01:10:35 +0000 Tom Nixon http://identitypr.com/blog/?p=5070 http://identitypr.com/blog/2012/01/good-and-bad-of-best-buy-blog/feed/ 1 http://identitypr.com/blog/2011/11/kim-kardashian-divorce-is-this-media-darlings-brand-tarnished/ http://identitypr.com/blog/2011/11/kim-kardashian-divorce-is-this-media-darlings-brand-tarnished/#comments Tue, 15 Nov 2011 20:04:26 +0000 Andrea Trapani http://identitypr.com/blog/?p=4910 Keeping up with the Kardashians—how can you not? This has been even easier to do since Kim announced her divorce after 72 days of marriage. The media spotlight has been the name of the family’s game lately—even more so than usual. This entire situation further begs questions about the authenticity of this family. From a branding perspective, negative questions like, "Is Kim genuine?", "Did she marry for love or money?", "Was the marriage all for the television spotlight?", have definitely garnered more naysayers. With this post on her website, she tried to explain her actions to fans, but it's yet to be seen if this stunt will negatively impact her brand of perfumes, diet pills, clothing line or other endorsements. Will her beloved celebrity status fade as a result?]]> http://identitypr.com/blog/2011/11/kim-kardashian-divorce-is-this-media-darlings-brand-tarnished/feed/ 12 http://identitypr.com/blog/2011/11/rick-perry%e2%80%99s-predicament-serves-as-a-lesson-in-preparation/ http://identitypr.com/blog/2011/11/rick-perry%e2%80%99s-predicament-serves-as-a-lesson-in-preparation/#comments Mon, 14 Nov 2011 14:16:00 +0000 Sarah Collica http://identitypr.com/blog/?p=4891 http://identitypr.com/blog/2011/11/rick-perry%e2%80%99s-predicament-serves-as-a-lesson-in-preparation/feed/ 0 http://identitypr.com/blog/2011/11/4-ways-thinking-like-a-lyricist-creates-better-media-relations/ http://identitypr.com/blog/2011/11/4-ways-thinking-like-a-lyricist-creates-better-media-relations/#comments Wed, 02 Nov 2011 19:51:16 +0000 lukecapizzo http://identitypr.com/blog/?p=4862 Stephen Sondheim has written music and lyrics for some of the most enduring musicals of the last half a century. I have no idea if he has ever written a press release, yet the lines he wrote could have emerged in whole from the textbook for PR 101:]]> http://identitypr.com/blog/2011/11/4-ways-thinking-like-a-lyricist-creates-better-media-relations/feed/ 0 http://identitypr.com/blog/2011/10/four-simple-best-practices-for-working-with-media/ http://identitypr.com/blog/2011/10/four-simple-best-practices-for-working-with-media/#comments Tue, 25 Oct 2011 20:36:51 +0000 Erin Sabo http://identitypr.com/blog/?p=4836 On a daily basis, PR professionals decide which story ideas to share with media, when to pull the trigger and which publication/reporter would make the most sense for the angle. Appropriately acting on these issues is the difference between your story or client hitting in the media or becoming the PR pro who always annoys media. Here are some simple things to consider to avoid the latter:]]> http://identitypr.com/blog/2011/10/four-simple-best-practices-for-working-with-media/feed/ 2 http://identitypr.com/blog/2011/09/why-did-they-get-my-quote-wrong/ http://identitypr.com/blog/2011/09/why-did-they-get-my-quote-wrong/#comments Mon, 26 Sep 2011 18:36:48 +0000 Tom Nixon http://identitypr.com/blog/?p=4722 If you've ever been interviewed by the media, chances are you one time or another looked at the final article in print and wondered, "Where did that quote come from? I didn't say that." I'm not referring to a damaging, libelous misquote...just the run-of-the-mill what I meant to say doesn't match the what the reporter said I said. The instinctive reaction is to blame the reporter. They got it wrong! But consider another possibility: We didn't make it very easy on the reporter to get it right. Media training can cure a lot of ills...including the chronic misquote. If you engage in an in-depth media training session, you can expect to work on some critical exercises, designed among other things to ensure accuracy in quoting...]]> http://identitypr.com/blog/2011/09/why-did-they-get-my-quote-wrong/feed/ 0 http://identitypr.com/blog/2011/08/the-not-so-surprising-state-of-magazine-readership-today/ http://identitypr.com/blog/2011/08/the-not-so-surprising-state-of-magazine-readership-today/#comments Wed, 10 Aug 2011 18:56:25 +0000 Stacy Butts http://identitypr.com/blog/?p=4552 I was reading Redbook over the weekend…yes, the actual magazine. Not the digital version. I’m a diehard fan of the hard copy. I don’t have a Nook or a Kindle. They don’t interest me. I just can’t give up that feeling of curling up with a good story and reading it from cover to literal [...]]]> http://identitypr.com/blog/2011/08/the-not-so-surprising-state-of-magazine-readership-today/feed/ 0 http://identitypr.com/blog/2011/07/beating-the-block-writers-block/ http://identitypr.com/blog/2011/07/beating-the-block-writers-block/#comments Thu, 21 Jul 2011 15:27:48 +0000 Erin Sabo http://identitypr.com/blog/?p=4473 As an English major in college, I spent a good portion of my time writing papers. Papers about books I'd read, how strange my family is, Disney World, why pre-1600 literature is riddled with sexual innuendo...you name it, there is a good chance I wrote a paper about it. One would think that with that many written projects under my belt, writing would come naturally to me by now. To some extent, that's true. Unfortunately, I don't write as often as I used to, so I've definitely gotten rusty. In the midst of the day-to-day distractions, the dreaded mental incapacitation that plagues so many seeking the written word sets in—writer's block.]]> http://identitypr.com/blog/2011/07/beating-the-block-writers-block/feed/ 1 http://identitypr.com/blog/2011/06/pitch-research/ http://identitypr.com/blog/2011/06/pitch-research/#comments Wed, 29 Jun 2011 18:10:04 +0000 Taylor Hulyk http://identitypr.com/blog/?p=4387 Pitching - it's a crafty business, but somebody's got to do it. And, no, I don't mean everyone should. An effective pitch is not a one-off kind of deal. It is the work of a dedicated individual - one who takes the time to do the research, understand the writer and creatively structure the pitch.]]> http://identitypr.com/blog/2011/06/pitch-research/feed/ 0 http://identitypr.com/blog/2011/05/a-beginners-guide-to-blogger-outreach/ http://identitypr.com/blog/2011/05/a-beginners-guide-to-blogger-outreach/#comments Tue, 24 May 2011 21:56:42 +0000 Sarah Collica http://identitypr.com/blog/?p=4130 As a young pro trained in traditional PR, I may have grown into my career with the rise of social media, but until recently, I had not branched into blogger outreach. Given an awesome opportunity recently from my manager to broaden outside of traditional media outreach, I sat down for a consultation with two of [...]]]> http://identitypr.com/blog/2011/05/a-beginners-guide-to-blogger-outreach/feed/ 0