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	<title>ID Tags &#187; Michigan</title>
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	<link>http://identitypr.com/blog</link>
	<description>Leave a mark.</description>
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		<item>
		<title>Beating the Block&#8230;Writer&#8217;s Block</title>
		<link>http://identitypr.com/blog/2011/07/beating-the-block-writers-block/</link>
		<comments>http://identitypr.com/blog/2011/07/beating-the-block-writers-block/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 15:27:48 +0000</pubDate>
		<dc:creator>Erin Sabo</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA["creative writing"]]></category>
		<category><![CDATA["editing"]]></category>
		<category><![CDATA["wrtier's block"]]></category>
		<category><![CDATA[beating writer's block]]></category>
		<category><![CDATA[University of Michigan]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=4473</guid>
		<description><![CDATA[<a href="http://identitypr.com/blog/2011/07/beating-the-block-writers-block/"><img align="left" hspace="5" width="150" src="http://identitypr.com/blog/wp-content/uploads/2011/07/writers-block-265x300.jpg" class="alignleft wp-post-image tfe" alt="" title="writers-block" /></a>As an English major in college, I spent a good portion of my time writing papers. Papers about books I'd read, how strange my family is, Disney World, why pre-1600 literature is riddled with sexual innuendo...you name it, there is a good chance I wrote a paper about it. One would think that with that many written projects under my belt, writing would come naturally to me by now. To some extent, that's true. Unfortunately, I don't write as often as I used to, so I've definitely gotten rusty. In the midst of the day-to-day distractions, the dreaded mental incapacitation that plagues so many seeking the written word sets in—writer's block.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Going Local Goes Big for Bank of Ann Arbor</title>
		<link>http://identitypr.com/blog/2011/05/going-local-bank-of-ann-arbor/</link>
		<comments>http://identitypr.com/blog/2011/05/going-local-bank-of-ann-arbor/#comments</comments>
		<pubDate>Tue, 31 May 2011 15:26:35 +0000</pubDate>
		<dc:creator>Taylor Hulyk</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Bank of Ann Arbor]]></category>
		<category><![CDATA[local]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=4176</guid>
		<description><![CDATA[<a href="http://identitypr.com/blog/2011/05/going-local-bank-of-ann-arbor/"><img align="left" hspace="5" width="150" src="http://blog.mlive.com/businessreview/annarbor_impact/2008/11/large_WEBp5ERTbankofaa3.jpg" class="alignleft wp-post-image tfe" alt="" title="Bank of Ann Arbor" /></a>It's been in the PR best practices for as long as I can remember: Find the local angle, and give the publication, station or blog something its readers will care about consuming.

Even though this is one of the cardinal rules of PR — the ones posted to the bulletin board hanging next to your desk — it is often a challenge that falls short of the mark. To really pitch to the local flavor of the tiny town that is home to your client and its customers takes time, research and resources. Before you develop a pitch that only sideswipes the local lifeblood, take a look at the impact Bank of Ann Arbor has made in appealing to its very local client base.]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2011/05/going-local-bank-of-ann-arbor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Giving Back &#8211; Getting Something In Return</title>
		<link>http://identitypr.com/blog/2011/03/giving-back-getting-something-in-return/</link>
		<comments>http://identitypr.com/blog/2011/03/giving-back-getting-something-in-return/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 14:39:04 +0000</pubDate>
		<dc:creator>Andrea Trapani</dc:creator>
				<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Amanda Bosherz]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Nikki Stephan]]></category>
		<category><![CDATA[non-profit]]></category>
		<category><![CDATA[Operation Kid Equip]]></category>
		<category><![CDATA[Sweet Dreamzzz]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=3740</guid>
		<description><![CDATA[Many team members at Identity donate their personal time to give back to local charitable organizations—the Dearborn Youth Symphony, Gleaners, March of Dimes and St. Jude are some of our employees’ favorite charities, just to name a few. But beyond donating personal time, we have two awesome employees, who have stepped up to lend their [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Embrace Your Inner Nerd to Gain Professional Ground</title>
		<link>http://identitypr.com/blog/2011/02/embracing-your-inner-nerd/</link>
		<comments>http://identitypr.com/blog/2011/02/embracing-your-inner-nerd/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 20:57:43 +0000</pubDate>
		<dc:creator>Taylor Hulyk</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[governor]]></category>
		<category><![CDATA[michigan governor]]></category>
		<category><![CDATA[political campaign]]></category>
		<category><![CDATA[Rick Snyder]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=3607</guid>
		<description><![CDATA[Once upon a time, it started with a man with a dream. Rick Snyder would take on Michigan...his self-proclaimed nerd-ism leading his gubernatorial charge. But how did he do it? Snyder raised his nasally voice and declared that Michigan's economic trail of devastation would be reversed. With business credentials to back his claim, Snyder's "nerd it up!" attitude soon became an army of empathic nerd supporters who "saw themselves" in this guy.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Video of the Week: &#8220;Freeze4Friendship&#8221;</title>
		<link>http://identitypr.com/blog/2010/08/video-freeze4friendship/</link>
		<comments>http://identitypr.com/blog/2010/08/video-freeze4friendship/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 15:05:21 +0000</pubDate>
		<dc:creator>Taylor Hulyk</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Video of the Week]]></category>
		<category><![CDATA[flash-mob freeze]]></category>
		<category><![CDATA[Freeze4Friendship]]></category>
		<category><![CDATA[Friendship Circle]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Somerset Collection]]></category>
		<category><![CDATA[Walk4Friendship]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2934</guid>
		<description><![CDATA[This week, Nikki, Brandon and I had the very unique and gratifying opportunity to be involved in putting together our client Friendship Circle of Michigan&#8217;s (FC) record-breaking flash-mob freeze. What the heck is this, you ask? A freeze is a coordinated stunt in which a large group of people gather and immediately stop whatever they&#8217;re [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/08/video-freeze4friendship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How I Spent My Summer Vacation</title>
		<link>http://identitypr.com/blog/2010/07/how-i-spent-my-summer-vacation/</link>
		<comments>http://identitypr.com/blog/2010/07/how-i-spent-my-summer-vacation/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 15:32:31 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[strategic communications]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2825</guid>
		<description><![CDATA[<a href="http://identitypr.com/blog/2010/07/how-i-spent-my-summer-vacation/"><img align="left" hspace="5" width="150" height="150" src="http://identitypr.com/blog/wp-content/uploads/2010/07/IMG_1544-150x150.jpg" class="alignleft wp-post-image tfe" alt="" title="IMG_1544" /></a>I don&#8217;t go on vacation to think about work, but sometimes it&#8217;s unavoidable. I just returned this week from a vacation to northern Michigan (yes, that which Kid Rock sings of), and it&#8217;s good to be back into the swing of things. Though my primary mission for the seven-day juggernaut was to escape the trappings [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/07/how-i-spent-my-summer-vacation/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Addressing Talent Flight in Michigan</title>
		<link>http://identitypr.com/blog/2010/05/addressing-talent-flight-in-michigan/</link>
		<comments>http://identitypr.com/blog/2010/05/addressing-talent-flight-in-michigan/#comments</comments>
		<pubDate>Wed, 26 May 2010 15:20:19 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Identity Stuff]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[20-something creatives]]></category>
		<category><![CDATA[Crain's Detroit Business]]></category>
		<category><![CDATA[talent retention]]></category>
		<category><![CDATA[why detroit]]></category>
		<category><![CDATA[young creatives]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2564</guid>
		<description><![CDATA[Crain&#8217;s Detroit Business&#8217; &#8220;Why Detroit&#8221; contest gives Identity an opportunity to tackle one of Metro Detroit&#8217;s biggest challenges. The Identity team recently participated in Crain&#8217;s Detroit Business&#8217; creative contest that challenged agencies and other creative minds to develop a campaign that would attract and retain 20-something creative talent to/in our region. As a firm that [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/05/addressing-talent-flight-in-michigan/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Future Midwest Meets Detroit Now</title>
		<link>http://identitypr.com/blog/2010/04/future-midwest-meets-detroit-now/</link>
		<comments>http://identitypr.com/blog/2010/04/future-midwest-meets-detroit-now/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 19:56:16 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Detriot Free Press]]></category>
		<category><![CDATA[Future Midwest]]></category>
		<category><![CDATA[Tweetea]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2434</guid>
		<description><![CDATA[Our own Brandon Chesnutt and Nikki Stephan played integral roles in this year&#8217;s Future Midwest Conference, going on now. In today&#8217;s Detroit Free Press, Mark W. Smith takes a look at the local social media environment, events and players: Today, the momentum builds as hundreds plan to gather in Royal Oak for FutureMidwest &#8212; the [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/04/future-midwest-meets-detroit-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Identity Reaches Final Four</title>
		<link>http://identitypr.com/blog/2010/03/identity-reaches-final-four/</link>
		<comments>http://identitypr.com/blog/2010/03/identity-reaches-final-four/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 17:04:42 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[20 in Their 20s]]></category>
		<category><![CDATA[20-something creatives]]></category>
		<category><![CDATA[Crain's Detroit Business]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2340</guid>
		<description><![CDATA[Identity Places as Finalists in Crain&#8217;s Detroit Business Advertising and Viral Marketing Contest Congratulations to our graphics, Web development and social media teams: Our entry in Crain&#8217;s Detroit Business&#8217; creative talent retention contest is among the final four, with winners to be announced in May: In December, Crain’s Detroit Business in partnership with Birmingham-based ad [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/03/identity-reaches-final-four/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good News Rocks</title>
		<link>http://identitypr.com/blog/2010/01/good-news-rocks/</link>
		<comments>http://identitypr.com/blog/2010/01/good-news-rocks/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 20:05:23 +0000</pubDate>
		<dc:creator>Andrea Trapani</dc:creator>
				<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2129</guid>
		<description><![CDATA[Sharing good news should never be underestimated. Whether a company that supports a local kids hockey team or a person that organizes a charity event &#8212; good news can be everywhere. Often, good news is happening all around us without us even recognizing it.  Today, I had the pleasure of hearing a story about a [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/01/good-news-rocks/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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