Mobile

The 2011 Global Social Media Check-up

Posted on February 28th, 2011 in Marketing, Mobile, social media, social networking, Video, Web, Web 2.0

In many of the social media presentations I’ve given to public and private groups, I’ve referenced the social media usage surveys completed by global public relations firm Burson-Marsteller. One week ago, the firm updated its look at the usage of social media by Fortune 100 companies. There are a few interesting stats worth noting: There [...]

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The State of Foursquare in 2010

Posted on July 13th, 2010 in Mobile, Public Relations

Thanks to Foursquare, Gowalla, Brightkite, Loopt and Yelp we can easily share our location with friends. Although many people gripe about how “pointless” it is to broadcast one’s location, I don’t anticipate the location craze ending any time soon. From Foursquare’s recent announcement about raising $20 million and now being valued at $95 million, it’s clear the company is doing something right.

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