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When a co-worker gets a new job, a friend moves out of the state, new relationships begin or old relationships end, your world can feel a little out of control. When the Dow plunges, companies re-structure, budgets change or crisis strikes, your client accounts can take the same overwhelming role. It’s times like these when I have to remind myself that change is the only constant.

It may seem simple, but I think everyone must harness an important skill to deal with the constant changes bound to occur, and, PR pros especially, must own it. So how do we handle so much change so fast? We must learn to adapt.

As an English major in college, I spent a good portion of my time writing papers. Papers about books I’d read, how strange my family is, Disney World, why pre-1600 literature is riddled with sexual innuendo…you name it, there is a good chance I wrote a paper about it. One would think that with that many written projects under my belt, writing would come naturally to me by now. To some extent, that’s true. Unfortunately, I don’t write as often as I used to, so I’ve definitely gotten rusty. In the midst of the day-to-day distractions, the dreaded mental incapacitation that plagues so many seeking the written word sets in—writer’s block.

Many team members at Identity donate their personal time to give back to local charitable organizations—the Dearborn Youth Symphony, Gleaners, March of Dimes and St. Jude are some of our employees’ favorite charities, just to name a few. But beyond donating personal time, we have two awesome employees, who have stepped up to lend their [...]

To pay homage to our wonderful, creative and adventurous social media journeywoman Nikki Stephan, this week’s Video of the Week is a selection from Team Motown’s South by Southwest (SXSW) portfolio. For those of you who don’t know, Chevy and Onstar have partnered together to sponsor a road trip competition down to Austin, Texas for [...]

Last year, I was conducting a monthly marketing meeting with a client of mine and, as we were wrapping up, one of the attendees said, “I almost forgot! We also raised $14,000 for Relay For Life,” as if this was no big deal. Meanwhile, I had no idea the employees were even participating in the [...]