http://identitypr.com/blog Leave a mark. Tue, 07 Feb 2012 20:57:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://identitypr.com/blog/2012/02/creating-the-perfect-toolbox-for-event-pr-and-social-media/ http://identitypr.com/blog/2012/02/creating-the-perfect-toolbox-for-event-pr-and-social-media/#comments Mon, 06 Feb 2012 18:08:34 +0000 Brandon Chesnutt http://identitypr.com/blog/?p=5102 Last week, I had the opportunity to spend two days at Barrett-Jackson Scottsdale. One of the world's most prestigious luxury and classic car auction companies, Barrett-Jackson hosts major flagship events that attract hundreds of thousands of attendees from around the world. Barrett-Jackson events are also broadcasted on SPEED, allowing viewers to watch the rare and exotic vehicles cross the auction block from the comfort of their own couch.]]> http://identitypr.com/blog/2012/02/creating-the-perfect-toolbox-for-event-pr-and-social-media/feed/ 0 http://identitypr.com/blog/2012/01/make-your-marketing-copy-sing-like-jazz/ http://identitypr.com/blog/2012/01/make-your-marketing-copy-sing-like-jazz/#comments Mon, 30 Jan 2012 13:33:31 +0000 Tom Nixon http://identitypr.com/blog/?p=5144 Dizzy Gillespie famously said of his work in jazz music, "It's taken me all my life to learn what notes not to play." Such is the art of jazz improv, and such is the art in writing copy for marketing materials.]]> http://identitypr.com/blog/2012/01/make-your-marketing-copy-sing-like-jazz/feed/ 0 http://identitypr.com/blog/2012/01/how-community-financial-institutions-can-capitalize-on-big-bank-resentment/ http://identitypr.com/blog/2012/01/how-community-financial-institutions-can-capitalize-on-big-bank-resentment/#comments Wed, 25 Jan 2012 17:31:18 +0000 lukecapizzo http://identitypr.com/blog/?p=5136 November 5, 2011 was a watershed moment in the financial industry. After years of consumers fleeing community banks and credit unions for Bank of America, Chase and other mega-banks, Bank Transfer Day marked the arrival of the “Bank Local” movement. This is a story that reaches beyond the financial sector to encapsulate the demand for local, original and unique retail and service options across all industries. The space lends itself to those who invest in their communities and are not afraid to be vocal in creating and publicizing their niches.]]> http://identitypr.com/blog/2012/01/how-community-financial-institutions-can-capitalize-on-big-bank-resentment/feed/ 0 http://identitypr.com/blog/2012/01/a-young-pr-pros-transition-from-client-support-to-management/ http://identitypr.com/blog/2012/01/a-young-pr-pros-transition-from-client-support-to-management/#comments Tue, 24 Jan 2012 13:12:17 +0000 Sarah Collica http://identitypr.com/blog/?p=5124 After young PR pros have landed the agency job they tirelessly hunted for, immersed themselves in the entry-level support role and officially launched their PR career, the next phase is something I like to call the support to strategy switch. While we were first brought on board to aid account managers in the tactical elements of the communications campaigns for their clients, we have now proved ourselves enough to take on the role as account lead. Just like any transition, there are growing pains. Similar to the journey from college to career is the process of getting accustomed to managing client accounts. It’s time to take it up a notch. So what can you do to make the move to management as efficient and accelerated as possible? Here are a few things I’ve learned through my experience: ]]> http://identitypr.com/blog/2012/01/a-young-pr-pros-transition-from-client-support-to-management/feed/ 7 http://identitypr.com/blog/2012/01/the-art-of-storytelling-in-marketing-how-you-can-learn-from-chevy/ http://identitypr.com/blog/2012/01/the-art-of-storytelling-in-marketing-how-you-can-learn-from-chevy/#comments Wed, 18 Jan 2012 13:51:42 +0000 Nikki Little http://identitypr.com/blog/?p=5084 How many predictions posts related to the communications world have you read in the past month? My guess would be at least 10. There have been all sorts of predictions, some interesting observations about the year ahead (such as small is big and social media crises will continue) and others just stating what we've already been talking about for awhile now (like content rules and measurement is in). For more smart observations about the year ahead, Shauna Nicholson makes you think with her expectations for 2012 in this post about marketing beliefs. ]]> http://identitypr.com/blog/2012/01/the-art-of-storytelling-in-marketing-how-you-can-learn-from-chevy/feed/ 6 http://identitypr.com/blog/2012/01/an-excellent-response-to-the-fedex-video-fiasco/ http://identitypr.com/blog/2012/01/an-excellent-response-to-the-fedex-video-fiasco/#comments Fri, 13 Jan 2012 20:46:53 +0000 Stacy Butts http://identitypr.com/blog/?p=5078 What started out as a customer service “don’t” for FedEx has turned into a PR “do.” We’ve all watched—all 9 million of us!—the YouTube video of the FedEx employee carelessly tossing a computer monitor over a gate and onto the lawn of his customer. In case you haven't, here it is:]]> http://identitypr.com/blog/2012/01/an-excellent-response-to-the-fedex-video-fiasco/feed/ 0 http://identitypr.com/blog/2012/01/good-and-bad-of-best-buy-blog/ http://identitypr.com/blog/2012/01/good-and-bad-of-best-buy-blog/#comments Tue, 10 Jan 2012 01:10:35 +0000 Tom Nixon http://identitypr.com/blog/?p=5070 http://identitypr.com/blog/2012/01/good-and-bad-of-best-buy-blog/feed/ 1 http://identitypr.com/blog/2011/12/5-best-worst-memorable-pr-moments-in-2011/ http://identitypr.com/blog/2011/12/5-best-worst-memorable-pr-moments-in-2011/#comments Wed, 14 Dec 2011 03:04:11 +0000 Erin Sabo http://identitypr.com/blog/?p=4964 I know what you're thinking...not another 2011 recap post highlighting the PR blunders from the past year. No worries! This post will explore the bad AND the good. Let's start by taking a look at the positive stories from 2011 — those rare moments that captivated the attention of the nation (and, in some cases, the world) for the better. In an era when people naturally gravitate toward the plethora of negative news out there, these five memorable moments were a breath of fresh air:]]> http://identitypr.com/blog/2011/12/5-best-worst-memorable-pr-moments-in-2011/feed/ 8 http://identitypr.com/blog/2011/12/4-ways-suppliers-can-make-a-pr-impact-at-the-north-american-international-auto-show/ http://identitypr.com/blog/2011/12/4-ways-suppliers-can-make-a-pr-impact-at-the-north-american-international-auto-show/#comments Fri, 09 Dec 2011 17:05:12 +0000 ahellebuyck http://identitypr.com/blog/?p=4999 It’s coming…and it’ll be here before we know it. If you’re connected to the automotive industry, you know exactly what I’m talking about. Yes – the North American Industry Auto Show, the single biggest event in the automotive world. It’s the opportunity for OEMs to showcase their newest products and concepts not only to consumers (many of whom brave blizzards, ice storms and power outages to attend), but also to journalists from all over the world. However, media coverage isn’t only limited to the automakers. NAIAS is the perfect time for suppliers to reveal the latest technology and components that help make the vehicles what they are today. ]]> http://identitypr.com/blog/2011/12/4-ways-suppliers-can-make-a-pr-impact-at-the-north-american-international-auto-show/feed/ 0 http://identitypr.com/blog/2011/12/next-happo-chat-set-for-1215-on-resume-writing-tips/ http://identitypr.com/blog/2011/12/next-happo-chat-set-for-1215-on-resume-writing-tips/#comments Thu, 08 Dec 2011 03:28:26 +0000 Nikki Little http://identitypr.com/blog/?p=4989 It's been awesome to be part of the Help a PR Pro Out (HAPPO) community and watch how the initiative has grown organically through social media and created real world job opportunities for many people. The HAPPO champs got together and decided that we couldn't let 2011 come to a close without sneaking in a HAPPO chat. So mark your calendars for Thursday, December 15, and block off 1 p.m. to 2 p.m. EST for a HAPPO Twitter chat about resume writing tips. Here's everything you need to know:]]> http://identitypr.com/blog/2011/12/next-happo-chat-set-for-1215-on-resume-writing-tips/feed/ 0