http://identitypr.com/blog Leave a mark. Tue, 07 Feb 2012 20:57:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://identitypr.com/blog/2012/02/creating-the-perfect-toolbox-for-event-pr-and-social-media/ http://identitypr.com/blog/2012/02/creating-the-perfect-toolbox-for-event-pr-and-social-media/#comments Mon, 06 Feb 2012 18:08:34 +0000 Brandon Chesnutt http://identitypr.com/blog/?p=5102 Last week, I had the opportunity to spend two days at Barrett-Jackson Scottsdale. One of the world's most prestigious luxury and classic car auction companies, Barrett-Jackson hosts major flagship events that attract hundreds of thousands of attendees from around the world. Barrett-Jackson events are also broadcasted on SPEED, allowing viewers to watch the rare and exotic vehicles cross the auction block from the comfort of their own couch.]]> http://identitypr.com/blog/2012/02/creating-the-perfect-toolbox-for-event-pr-and-social-media/feed/ 0 http://identitypr.com/blog/2011/09/facebook-strategizing/ http://identitypr.com/blog/2011/09/facebook-strategizing/#comments Thu, 15 Sep 2011 18:39:27 +0000 Taylor Hulyk http://identitypr.com/blog/?p=4673 Instead of considering the proper use for a Facebook page, some business owners, or, I hate to say it, marketers, treat Facebook as just another way to slap advertisements and promotions in front of their fans. But if they really understood the platform, they’d realize Facebook is an opportunity to get on the same playing field as their customers. This is where information can be shared, conversation exchanged and feedback given. Suffice to say, this is more than a little scary to some big brands that aren’t used to open communication and public opinion.]]> http://identitypr.com/blog/2011/09/facebook-strategizing/feed/ 2 http://identitypr.com/blog/2011/07/don%e2%80%99t-take-a-summer-vacation-from-your-work/ http://identitypr.com/blog/2011/07/don%e2%80%99t-take-a-summer-vacation-from-your-work/#comments Tue, 05 Jul 2011 19:24:51 +0000 Sarah Collica http://identitypr.com/blog/?p=4421 When the weather finally breaks and the sunshine is more appealing than your cubicle walls, it can be easy to fall prey to summer slacking. Clients or bosses may be taking vacations, easing the pressure on your workload, but it’s important to take advantage of any summer down time. Take a short vacation this summer if you can afford to, but don’t take a vacation from being productive and proactive.]]> http://identitypr.com/blog/2011/07/don%e2%80%99t-take-a-summer-vacation-from-your-work/feed/ 0 http://identitypr.com/blog/2011/06/four-tips-for-crafting-your-digital-marketing-budget/ http://identitypr.com/blog/2011/06/four-tips-for-crafting-your-digital-marketing-budget/#comments Thu, 30 Jun 2011 14:40:04 +0000 Brandon Chesnutt http://identitypr.com/blog/?p=4362 http://identitypr.com/blog/2011/06/four-tips-for-crafting-your-digital-marketing-budget/feed/ 0 http://identitypr.com/blog/2011/06/the-importance-of-open-leadership-plus-a-book-giveaway/ http://identitypr.com/blog/2011/06/the-importance-of-open-leadership-plus-a-book-giveaway/#comments Mon, 20 Jun 2011 20:32:26 +0000 Nikki Little http://identitypr.com/blog/?p=4328 Social networking site use is continuing to grow, both for personal and professional purposes. As of April 2011, the breakdown is as follows: 92 percent use on Facebook, 18 percent use on LinkedIn and 13 percent use on Twitter (source: B2B Social Media Guide, hat tip to Arik Hanson for using the stat in this post). Regardless of the number of statistics and case studies that surface proving that the use of social media has exploded in recent years, top executives continue giving push back to employees who want to test the social media waters. From my experience working with companies from various industries, there are two main reasons why executives aren't thrilled about employees and the company using social media: (1) They don't understand the business value and think social media does nothing but produce unproductive employees and (2) they're scared of the vulnerability and transparency that comes along with giving up total control when utilizing social media for business purposes. ]]> http://identitypr.com/blog/2011/06/the-importance-of-open-leadership-plus-a-book-giveaway/feed/ 7 http://identitypr.com/blog/2011/06/tips-for-closing-the-social-media-discussion/ http://identitypr.com/blog/2011/06/tips-for-closing-the-social-media-discussion/#comments Fri, 03 Jun 2011 17:57:18 +0000 Brandon Chesnutt http://identitypr.com/blog/?p=4125 You’ve done the appropriate homework. All strategic recommendations have been outlined and prepared. There is a clear action plan containing desirable outcomes and key metrics. Based on your findings, you know social media is right for your company. Now comes the hard part: “closing” the deal. Selling the value of social media isn’t easy. In [...]]]> http://identitypr.com/blog/2011/06/tips-for-closing-the-social-media-discussion/feed/ 0 http://identitypr.com/blog/2011/03/social-media-is-for-b2b-companies/ http://identitypr.com/blog/2011/03/social-media-is-for-b2b-companies/#comments Mon, 07 Mar 2011 14:41:07 +0000 Tom Nixon http://identitypr.com/blog/?p=3701 One of the great misconceptions about social media's place in the public relations (or marketing) arsenal is that it's only for the big consumer brands. Business don't sell products or services to other businesses. People within businesses sell products and services to other people within businesses. ]]> http://identitypr.com/blog/2011/03/social-media-is-for-b2b-companies/feed/ 2 http://identitypr.com/blog/2011/02/the-2011-global-social-media-check-up/ http://identitypr.com/blog/2011/02/the-2011-global-social-media-check-up/#comments Mon, 28 Feb 2011 14:22:44 +0000 Brandon Chesnutt http://identitypr.com/blog/?p=3654 In many of the social media presentations I’ve given to public and private groups, I’ve referenced the social media usage surveys completed by global public relations firm Burson-Marsteller. One week ago, the firm updated its look at the usage of social media by Fortune 100 companies. There are a few interesting stats worth noting: There [...]]]> http://identitypr.com/blog/2011/02/the-2011-global-social-media-check-up/feed/ 0 http://identitypr.com/blog/2010/12/working-backwards-to-solve-a-marketing-problem/ http://identitypr.com/blog/2010/12/working-backwards-to-solve-a-marketing-problem/#comments Mon, 13 Dec 2010 15:31:52 +0000 Tom Nixon http://identitypr.com/blog/?p=3304 http://identitypr.com/blog/2010/12/working-backwards-to-solve-a-marketing-problem/feed/ 1 http://identitypr.com/blog/2010/09/generating-website-traffic-and-loyalty/ http://identitypr.com/blog/2010/09/generating-website-traffic-and-loyalty/#comments Thu, 30 Sep 2010 14:59:09 +0000 Tom Nixon http://identitypr.com/blog/?p=3075 Without dynamic content, and a strategy to drive attention to it, your website is just a brochure sitting in a filing cabinet somewhere. I hate to break it to you, but no one cares about your website. It is NOT the center of the universe, despite what you hoped when you built it. That’s not [...]]]> http://identitypr.com/blog/2010/09/generating-website-traffic-and-loyalty/feed/ 2