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		<title>Movie of the Week Makes You Strong</title>
		<link>http://identitypr.com/blog/2009/11/movie-of-the-week-makes-you-strong/</link>
		<comments>http://identitypr.com/blog/2009/11/movie-of-the-week-makes-you-strong/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 15:13:36 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Video of the Week]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[bring it to life]]></category>
		<category><![CDATA[guinness]]></category>
		<category><![CDATA[tagline]]></category>

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		<description><![CDATA[&#8230;or brings life, I guess now&#8230; Just cuz it&#8217;s cool, and cuz it&#8217;s branding-related, and cuz it&#8217;s Friday, and cuz it&#8217;s beer&#8230;behold: Guinness unveils a new tagline, which I don&#8217;t quite get&#8230;but as a piece of film-making, this ad is spectacular.]]></description>
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