It is a bit depressing, as someone who earns a living working with various forms of traditional and new media, to hear some rather startling revelations in this three-minute video brought to us from Advertising Age Magazine. (Sorry, no embed access.) The video discusses mainstream media’s “content crisis,” offering the viewpoint that, as media get [...]
At the AdCraft Club of Detroit’s Social Media 360 event, I spent a few moments with panel moderator and Advertising Age Editor Jonah Bloom. Since Advertising Age provides content designed for marketers, advertisers and communicators, the publication has obviously seen a huge shift in the demand for stories related to social media. Check out Jonah’s [...]
A group of us attended the Social Media 360 panel discussion last night, hosted by the Adcraft Club at the College for Creative Studies. Great night, great panel, great discussion. A few observations and takeaways: The moderator, Jonah Bloom, Executive Editor of Advertising Age magazine, did an outstanding job steering the discussion and covering the [...]
Here’s an interesting twist, in what I’m sure will be the beginning of a huge trend. Land Rover has found a compelling way to incorporate Twitter into its conventional advertising campaign (via Advertising Age): Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its [...]
