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How to Blend Traditional, Online and Social Media Tactics Into One Cohesive Campaign Friends know how taken I am with the Dos Equis commercials, featuring “The Most Interesting Man in the World.” There’s a number of reasons. They’re funny. They’re bizarre. They’re memorable. They’re artfully done. They’re funny (again). But it’s also because how effective [...]

Here’s an interesting twist, in what I’m sure will be the beginning of a huge trend. Land Rover has found a compelling way to incorporate Twitter into its conventional advertising campaign (via Advertising Age): Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its [...]