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	<title>ID Tags &#187; advertising campaign</title>
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		<title>The Most Interesting Man in the World</title>
		<link>http://identitypr.com/blog/2009/06/the-most-interesting-man-in-the-world/</link>
		<comments>http://identitypr.com/blog/2009/06/the-most-interesting-man-in-the-world/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 19:37:17 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[dos equis]]></category>
		<category><![CDATA[the most interesting man in the world]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[How to Blend Traditional, Online and Social Media Tactics Into One Cohesive Campaign Friends know how taken I am with the Dos Equis commercials, featuring &#8220;The Most Interesting Man in the World.&#8221; There&#8217;s a number of reasons. They&#8217;re funny. They&#8217;re bizarre. They&#8217;re memorable. They&#8217;re artfully done. They&#8217;re funny (again). But it&#8217;s also because how effective [...]]]></description>
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		<title>Land Rover, Advertising and Twitter</title>
		<link>http://identitypr.com/blog/2009/04/land-rover-advertising-and-twitter/</link>
		<comments>http://identitypr.com/blog/2009/04/land-rover-advertising-and-twitter/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 12:50:10 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Advertising Age]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[Land Rover]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[<a href="http://identitypr.com/blog/2009/04/land-rover-advertising-and-twitter/"><img align="left" hspace="5" width="150" src="http://identitypr.com/blog/wp-content/uploads/2009/04/lr1.jpg" class="alignleft wp-post-image tfe" alt="lr1" title="lr1" /></a>Here&#8217;s an interesting twist, in what I&#8217;m sure will be the beginning of a huge trend. Land Rover has found a compelling way to incorporate Twitter into its conventional advertising campaign (via Advertising Age): Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its [...]]]></description>
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