http://identitypr.com/blog Leave a mark. Tue, 07 Feb 2012 20:57:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://identitypr.com/blog/2012/01/make-your-marketing-copy-sing-like-jazz/ http://identitypr.com/blog/2012/01/make-your-marketing-copy-sing-like-jazz/#comments Mon, 30 Jan 2012 13:33:31 +0000 Tom Nixon http://identitypr.com/blog/?p=5144 Dizzy Gillespie famously said of his work in jazz music, "It's taken me all my life to learn what notes not to play." Such is the art of jazz improv, and such is the art in writing copy for marketing materials.]]> http://identitypr.com/blog/2012/01/make-your-marketing-copy-sing-like-jazz/feed/ 0 http://identitypr.com/blog/2011/12/top-id-tags-posts-in-2011/ http://identitypr.com/blog/2011/12/top-id-tags-posts-in-2011/#comments Wed, 28 Dec 2011 20:29:06 +0000 Nikki Little http://identitypr.com/blog/?p=5049 We're about to wrap up another successful year at Identity. 2011 was a pretty big year for us. It was the first full year we spent in our new office space. We added both new clients and new team members. And most importantly, we have tons of examples of great work that we can be proud of from this past year. ]]> http://identitypr.com/blog/2011/12/top-id-tags-posts-in-2011/feed/ 0 http://identitypr.com/blog/2011/10/can-hamster-ads-really-help-sell-kia-souls/ http://identitypr.com/blog/2011/10/can-hamster-ads-really-help-sell-kia-souls/#comments Mon, 10 Oct 2011 19:49:00 +0000 Stacy Butts http://identitypr.com/blog/?p=4809 Every now and then, a commercial comes along that will cause you to scratch your head and say, “What does that have to do with the product they’re selling?” While these commercials will often stick in your head, they do so for the wrong reasons. And, they can sometimes have the opposite effect on the consumer the company is targeting.]]> http://identitypr.com/blog/2011/10/can-hamster-ads-really-help-sell-kia-souls/feed/ 0 http://identitypr.com/blog/2011/09/tips-on-how-to-create-effective-signage/ http://identitypr.com/blog/2011/09/tips-on-how-to-create-effective-signage/#comments Fri, 30 Sep 2011 18:02:03 +0000 jcarey http://identitypr.com/blog/?p=4772 Lately, as I drive to work each morning, I’ve been noticing a lot of signage – a lot of poor signage. Those small yard signs that you see at the intersections usually advertising a fair, church function or some sort of liquidation sale are so crammed full of information that you can’t even read it when you're at the stop light 10 feet away. So, it got me thinking that perhaps some tips on effective sign and display design would be a good topic for my next blog post… Signage is a very affordable means of advertising. There is a lot more to designing both indoor and outdoor signage than sometimes meets the eye. Most people don’t realize that there are many questions and factors that should be taken into consideration before and during the design process.]]> http://identitypr.com/blog/2011/09/tips-on-how-to-create-effective-signage/feed/ 0 http://identitypr.com/blog/2011/07/why-relying-only-on-social-media-wont-always-work/ http://identitypr.com/blog/2011/07/why-relying-only-on-social-media-wont-always-work/#comments Mon, 25 Jul 2011 16:35:17 +0000 Nikki Little http://identitypr.com/blog/?p=4492 http://identitypr.com/blog/2011/07/why-relying-only-on-social-media-wont-always-work/feed/ 3 http://identitypr.com/blog/2011/07/is-dairy-queens-latest-commercial-too-ridqulous/ http://identitypr.com/blog/2011/07/is-dairy-queens-latest-commercial-too-ridqulous/#comments Fri, 08 Jul 2011 14:33:49 +0000 Stacy Butts http://identitypr.com/blog/?p=4448 http://identitypr.com/blog/2011/07/is-dairy-queens-latest-commercial-too-ridqulous/feed/ 2 http://identitypr.com/blog/2011/06/the-good-ole-days-of-branding/ http://identitypr.com/blog/2011/06/the-good-ole-days-of-branding/#comments Thu, 02 Jun 2011 15:17:52 +0000 Erin Sabo http://identitypr.com/blog/?p=4204 What is it about nostalgic products that brings a sense of comfort to shoppers...along with an urge to buy? Whether it is old fashioned candy, the actual product, or a modern product in a retro outfit, taking consumers back to the good 'ole days is proving to be quite effective, according to this article in the Wall Street Journal. ]]> http://identitypr.com/blog/2011/06/the-good-ole-days-of-branding/feed/ 0 http://identitypr.com/blog/2011/04/controversial-j-crew-ad/ http://identitypr.com/blog/2011/04/controversial-j-crew-ad/#comments Mon, 25 Apr 2011 17:53:35 +0000 Taylor Hulyk http://identitypr.com/blog/?p=3956 J Crew creates a moral uprising after releasing an ad of a boy with pink toenails. Advertising due diligence could have prevented the whole debacle.]]> http://identitypr.com/blog/2011/04/controversial-j-crew-ad/feed/ 3 http://identitypr.com/blog/2011/04/every-80-seconds/ http://identitypr.com/blog/2011/04/every-80-seconds/#comments Tue, 05 Apr 2011 13:12:43 +0000 Taylor Hulyk http://identitypr.com/blog/?p=3812 How often do you look at an ad and say, “What in the world?” “Why is there a creepy baby talking?” or “Why are there random vikings in the Capital One commercials?” Sure, these campaigns are memorable, although, I will argue, not for any other underlying reason than ridiculous imagery. Milling around the Internet about three [...]]]> http://identitypr.com/blog/2011/04/every-80-seconds/feed/ 4 http://identitypr.com/blog/2011/02/allstate-corp-misses-big-with-zodiac-press-release/ http://identitypr.com/blog/2011/02/allstate-corp-misses-big-with-zodiac-press-release/#comments Mon, 07 Feb 2011 16:59:12 +0000 Leisa http://identitypr.com/blog/?p=3561 http://identitypr.com/blog/2011/02/allstate-corp-misses-big-with-zodiac-press-release/feed/ 2