t’s not an exaggeration to say the iPad is a revolutionary product that has changed the way people of all ages incorporate technology into their daily lives.
As mentioned in the YouTube description of this video, the iPad changes the way students learn and teachers teach. It transforms how businesses do business. It helps doctors take better care of patients. And it’s a whole new way to see the world.
It may seem like a relatively trivial concept, but not responding to calls from reporters in a timely fashion, or accepting their calls when available, can be a fatal mistake. To the everyday reader, an article that states, “CEO of XXXX Company was not available for comment” may translate as “CEO of XXXX Company is [...]
So I was walking through Somerset yesterday evening and it came to my attention that there was a ridiculous line stretching across the majority of the Macy’s wing leading to the Apple store. Perhaps I live under a rock…I didn’t even know the new version of the iPhone was out until 6:00 p.m. yesterday. Apparently [...]
On the heels of our recent brand relaunch, and even leading up to it, the team here has had some spirited discussions regarding successful — and some not so successful — rebranding efforts. We’ve talked about the good, the bad, and the ugly. For me, one of the most successful brand reinventions over the course [...]
Stumbled upon this today, and I found it fascinating. Being the marketing nerd that I am, along with my alter-ego as professional Apple dork, this was a marriage made in heaven for me. The interview is with Ken Segall, the man who changed our tech vocabulary permanently when he named the iMac…which spawned the iPod, [...]
