Crain’s Detroit Business notes today that, predictably, the auto makers are sitting this year’s game out. Hey, just like the Lions! “GM’s decision not to buy an in-game ad was made back in September, and was primarily driven by the fact that we did not have a major vehicle launch that aligned with (the Super [...]
Posted on January 27th, 2009 in Advertising, Detroit
Posted on December 04th, 2008 in crisis management, Public Relations
From PR gaffe to publicity stunt: But this time, instead of flying in on corporate jets, or even (perish the thought) flying first or business class on a commercial airline, the image-tarnished titans drove. And drove hybrids, yet. Now MORE people are talking about this, when I’m sure they wanted fewer. I think people recognize [...]






